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Utöka’s Team Designs a Holiday Gift Inspired by the Creative Agency’s New Branding

Utöka 2017 Holiday Box Set of functional yet fanciful coasters

Utoka Holiday Coaster Gift Set Inspired by Agency’s Branding

This holiday season Utoka’s team of artists collaborated on the concept and production of a practical gift inspired by the young creative agency’s clean, stylized branding – but with a well-designed, disruptive presentation that breaks through the clutter.

Taking their cues from the boutique’s signature branding, Utöka’s artists created a hybrid concept that combined both functionality and great design in a multi-purpose set of coasters that shares the team’s favorite holiday recipes on the front, and a bold design inspired by Utoka’s geometric logo on the flip-side. Constructed out of high-count cotton paper,

Utoka’s new studio – Lounge

the coasters are packaged in a luxurious, high-quality gift box that dons the company’s foil embossed logo.

Utöka’s collective of designers, creative directors, illustrators, fabricators and producers’ attention to detail ensured that the give-away reflected their personal aesthetic, as well as the creative agency’s signature style.

“We set out to create a memorable holiday gift that’s functional and fanciful, with a visually appealing design system that had a gravitational pull,” says Liz Guymon, VP of

Business Development. “The hand-crafted box set is both a conversation piece, as well as a showcase for our staff’s favorite family dishes.”

Utöka is a Swedish word that means ‘to expand,’ which is the core tenet of the Atlanta-based creative agency’s philosophy and embodies the passion for exploration that drives its multi-disciplines team

About Utöka:
Utöka is a design-driven creative agency with an infrastructure tailored to the needs of today’s brands and

The new studio’s common space

advertising agencies.The strategic concepting and production boutique is home to a diverse team of artists that is skilled at creating a wide range of integrated deliverables. From stand-alone logos, packaging, print, visual effects, multi-media installations, signage, and collateral material, to broadcast and digital campaigns – Utöka is passionate about creating expandable, innovative visual systems that strengthen the connection between a brand’s culture and its target markets

 

CREDITS:
Client: Utöka /Atlanta
Type: Design – Concept/Production
2017 Holiday Gift Package

Creative Agency: Design/Production Company: Utöka /Atlanta
Chief Creative Officer/Creative Director: Ed Dye
Creative Director: Julie Kutler
Designer: Josh Strait
Production Artist: Randy Wilkinson
Producer/Account Executive: Sherry Artesiano
Photography (Product Shots): Ken Soons
Retouching: Jason Murphy

Print Company: Henry & Co./Atlanta

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