Culver City, Calif. – Directing duo The Queen–consisting of Dan Lumb and Crinan Campbell — has joined bicoastal The Famous Group for spots and branded content. The Queen just wrapped its first job for the production company, a comedic social media campaign for YETI coolers out of McGarrah Jessee – Austin. The announcement was made by The Famous Group Managing Director David Kwan. The Queen specializes in short films, commercials and online branding content. Recent work includes projects for AARP, Virgin Media, Samsung and Made.com
“Dan (Lumb) and Crinan (Campbell) bring a kinetic energy to their work through the use of inventive and dynamic in-camera effects,” says Kwan. “I am excited to have them bring their unique visual storytelling approach to The Famous Group.”
Two Looks, One Opinion
Both Lumb and Campbell agree that The Queen is a tale of two London flatmates starting as editors and later re-connecting as directors. Five years ago, their film on the plight of an illegal immigrant titled, “Extranjero” took the Sundance Film Festival/London by storm, taking top Short Film honors. The work started rolling in. “We’re like an old married couple that can finish each others sentences,” says Lumb. “We started directing separately for a bit, then decided it was more fun to work together. We have similar tastes and know what we want. There’s really two “looks” we go for, one is a more run-and-gun, observational style and the other is visual tricks. Both are grounded in heavy art direction.”
Single Take For Yeti
The Queen just wrapped their first project for The Famous Group, showing off the real-world durability of YETI coolers and jugs. The project started with agency McGarrah Jessee enlisting The Queen’s help with some single take videos showing off the product’s superiority. The directing duo ending up shooting ten scenarios: five with the YETI Hopper and five with the YETI Jug against the competition. What started as a social media campaign for the YETI website expanded into a spot campaign. “It was really important that every test be 100% real and fair, which is one of the reasons it was crucial to shoot each test in one take – to show that there was no trickery involved and no unfair advantage given to the YETI product,” says Kwan. “What The Queen did for YETI and the agency in terms of choreographing each test was unique and fun.”
About The Famous Group:
The Famous Group is a Cannes, Emmy and AICP award-winning production company located in downtown Culver City, Ca and Soho, New York. Founded in 2006, the company’s roster of highly skilled creatives, directors, producers, editors and artists produce an incredible array of high-quality, engaging, live action, digital, graphics and experiential content.