In the News


Rodeo FX announces the opening of a studio in Munich

2017-11-28 17:15:01 edelman

Montreal – Canadian visual effects studio Rodeo FX is proud to announce it is expanding its network with the opening of an office in Munich, Germany. This is a first chapter on European territory for the company. This new facility, located in the heart of the city, represents not only a gateway to a specialized European workforce, but also the Montreal-based company’s first foray in a promising market. The new studio will be managed by Thomas Hullin, Head of studio, and Julie Kubbillun, VFX Producer.

The Munich studio, which plans to hire about 20 employees within a year, will work closely with Rodeo FX’s offices in Montreal, Quebec and Los Angeles.

“For Rodeo FX, Munich is a major hub for the visual effects market in Europe. The new studio will allow us to expand our production capacity, as well as our business development in the European market,” said Sébastien Moreau, Rodeo FX President.

“This new studio allows us to transcend borders by giving us access to a large talent pool across all of Europe. Our presence on site will also facilitate the deployment of new large-scale projects in this region, a challenge that Thomas and Julie are ready to take up,” added Jordan Soles, Vice President of technology and development at Rodeo FX.

Boasting several years of post-production experience in Europe, Thomas Hullin and Julie Kubbillun first joined Rodeo FX Montreal in 2015. Driven by a common vision and shared values, Sébastien and Thomas began their process of analysis for the opening of a European studio in November 2016.

 “We immediately agreed to undertake this adventure. Rodeo FX is an inspiring studio that showcases the great importance of artists and human values. It therefore gives us tremendous pleasure to work on growing the company for the first time in Europe, “added Thomas Hullin.

The new Rodeo FX studio is in the bustling Maxvorstadt district of Munich, Germany. Recruitment is in progress. Artists wishing to apply to new positions can do so at:


About Rodeo FX

Founded in 2006, Rodeo FX has grown to more than 400 accomplished artists and professionals with studios in Montreal, Los Angeles, Quebec City and now Munich. The company has delivered award-winning visual effects for over 100 feature films, including Blade Runner 2049, IT, Valerian and the City of a Thousand Planets, The Fate of the Furious, Kong: Skull Island, Arrival, Fantastic Beasts and Where to Find Them, and the Academy Award®-winning Birdman. In 2017, Rodeo FX won three VES Awards for episode 9 of Game of Thrones Season 6. VES Awards recognized the studio’s VFX work on Game of Thrones (2016) and Birdman (2015). Emmy® honors include three awards for Game of Thrones (2014, 2015, 2016). More recently, Rodeo FX has won an Animago Award in Munich for Best Visual Effects for Fantastic Beasts and Where to Find Them, as well as a Hollywood Professional Association Award for Black Sails. For more information, visit


Thomas Hullin’s biography

Originally from France, Thomas Hullin moved to Montreal for the first time in 2009 where he obtained his degree in design and 3D animation at the NAD Center. He first carved out his place in the field of visual effects as a freelancer in Montreal. Thomas also visited ILM in Vancouver, where he worked on the Pacific Rim film. In 2015, after a short stint in Germany, he discovered Rodeo FX and moved back to Montreal to work as Lead FX artist. The quality of his work was noticed, especially in the realization of simulations on the Houdini platform, which led him to become Technical Director and CG FX supervisor. His roots, however, brought him back to Europe to perfect his post-production skills. Since November 2016, Thomas Hullin has been actively preparing the opening of the new Rodeo FX studio in Munich as Director of the office. Throughout his career, he has worked on the visual effects of Deadpool, The Legend of Tarzan and the Game of Thrones series, for which he won a VES Award in the category Outstanding Effects Simulations in an Episode, Commercial, or Real-Time Project.


Julie Kubbillun’s biography

A graduate in television production, Julie Kubbillun made her first steps in the film industry directly on film sets, working with major television channels in Europe. She then made the jump to Constantin Film, one of the largest film production and distribution companies in Germany, as production coordinator. It was only in 2013 that Julie focused more particularly on visual effects by becoming a VFX producer in Munich, before joining Rodeo FX’s Montreal studio a year later. From 2015 to 2016, she worked as a VFX project manager with the Montreal company before returning to Germany to work in VFX production at Scanline studio, where she worked on the Transformers film as producer. A few months later, Julie participates in the development of the new studio Rodeo FX in Munich and becomes VFX producer at the office. Throughout her career, she has been involved in producing visual effects for several major productions, including Arrival, Deadpool, and the Game of Thrones series.


Posted in: BusinessNewsletterPress ReleaseTagged in: GermanyMunichRodeo FXVFX Read more... 0 comments

FX Taps IKA Collective to Create Groundbreaking Launch Campaign for New Installment of American Horror Story

2017-11-21 15:53:22 rayecke
NEW YORK, NY – Your phone buzzes. The message is as simple as it is terrifying: “It’s time we free them. Will you help?” Such is one tantalizing clue in the groundbreaking 6-week interactive, multi-platform campaign for the new installment of FX’s anthology series “American Horror Story: Cult.”
Directed by Ian Karr of IKA Collective, working in collaboration with creative agency Spark & Sizzle, and interactive video technology pioneer WIREWAX, the campaign moves way beyond traditional promos, representing a new level of viewer engagement and awareness.
The interactive episodic experience features over 50 pieces of content released over six weeks, creepy clues coming in the form of Facebook Messenger “Bot” chats, the show’s own social media platforms and website, and even real-life activations. All of which unlock a trove of hidden video content that offer further details into the plot and characters in installment 7 of Ryan Murphy’s horror creation. FX Creative, FX Production and DP Paul Tolton partnered with the team to create the chilling visuals.
Karr says, “FX has always been on the cutting edge of creative promotion. I’m thrilled that they recognized the potential of Wirewax’s technology coupled with IKA’s expertise and a strong creative shop like Spark+Sizzle. ‘American Horror Story: Cult’ was the perfect candidate for a groundbreaking interactive episodic experience. Everyone associated with the project is at the very top of their game and when you work with an entire team of all stars, you can do amazing things.”

About IKA Collective:
IKA Collective is more than a production company. We’re a creative collective of writers, producers, editors, directors, composers, digital artists, fashionistas, foodies and horror film fanatics who love to tell stories. Whether it’s a commercial, a network promo, a digital media project, or our own original content, IKA Collective is all about communicating in a way that entertains and gets results. Our facility includes, five edit rooms, an insert stage, digital color grading, graphics, compositing and audio mixing suites, allowing us to deliver great work at any scale. For more information go to
WIREWAX is the world’s first interactive video platform, empowering users to add clickable hotspots, or ‘tags’, to any moving person or object in video. Proven to increase engagement up to nine times higher than a static link at the Bottom of the video frame, these tags encourage viewers to explore extra content, opportunities to buy or help create immersive experiences. 
About Spark+Sizzle:
Led by Creative Directors Cyndy Cecil-Bragg and Crystal Hall, Spark+Sizzle is a creative team focusing on entertainment, media and digital projects. Their portfolio includes promotion, marketing and short-form content for everything from digital products, cable network launches and consumer product branding. They are a dynamic duo who have created work for Audible, Drybar, Showtime, Discovery, TLC, E! Entertainment
Creative Credits:
Client: FX
Project: American Horror Story: Cult promo campaign
President, Marketing and On-Air Promo: Stephanie Gibbons
Agency: Spark+Sizzle, New York
Creative Director, Project Lead: Cyndy Cecil-Bragg
Creative Director: Crystal Hall
Production: IKA Collective, New York
Director: Ian Karr
DP: Paul Tolton
Editor: Ronni Thomas
Visual Effect Director: Vince Rose
Interactive: WIREWAX, New York
Project Directors: Dan Garraway & Steve Callanan
EVP Product: Tim Strobl
Developers: Jennifer Mah, Arjun Sathe, Sam Bass, Pradeep Chandrasekaran, Tim McClure
Creative Lead: Jennifer Mah with assistants Steve Poxson, Charlie Potter
Project Managers: Darian Chorndolosky, Samir Ghosh
Analytics: Bea DiCarlo, Richard Nias
Web Resources:
Click here to see a montage of American Horror Story: Cult content:
Click here for a “behind the scenes” look at the project:
Click here for more info about IKA Collective:
Click here for more info about WIREWAX:
Click here for more info about Spark+Sizzle:
Posted in: BusinessPress ReleaseTagged in: American Horror Story: CultFXIan KarrIKA Collective Read more... 0 comments

UTÖKA, A Full-Service Creative Agency, Opens in Atlanta

2017-11-21 15:49:37 sj-golden

UTÖKA, an Atlanta-based creative agency, has opened its doors.  The end-to-end company brings a deep understanding of the nuances of a brand’s culture and goals to its approach to developing strategic visual concepts that guide its team through the production and post-production process. The new venture provides design-driven solutions for a variety of projects, from brand identities, logos, print ads, packaging, point-of-sales installations, event installations, billboards, and product activation to social media, multi-faceted broadcast campaigns, and digital content.

A growing number of brands take advantages of UTÖKA’s full-service concept through completion approach. The company also is called on to step in during the production phase to craft memorable content that taps its diverse roster of services, which includes photography, illustration, retouching, CGI, animation, motion graphics, 3D modeling, editing, compositing, finishing and live-action production, to name a few.

‘Coral Queen’

Helmed by industry veterans, CCO Ed Dye and CEO Michael Zarrillo, UTÖKA merges their arsenals of talent with a complement of new artists that round out its staff, enabling the creative agency to meet the full range of a brand’s needs –  entirely in-house. UTÖKA builds upon the synergy between their two award-winning companies with over twenty years of experience:  Artistic Image, the CGI, animation, live-action, motion studio, and Artemis Creative, the design/photography and print house – founded by Dye and Zarrillo, respectively.

Dye, an accomplished producer and creative director in his own right, guides UTÖKA’s team of designers, CDs, animators, CGI artists, 3D modelers, motion graphic artists editors, compositors, photographers, illustrators, producers, and directors through the creative process. The multi-disciplined collective works as an integrated unit to create brand-boasting visual content that amplifies a client’s message across multiple touchpoints.

The partners have evolved the deliverable-driven business models of their former companies into a flexible, integrated resource that supports a seamless approach to every phase of a project – from inception through completion.

UTÖKA works with clients as their creative partner, collaborating closely and giving them access to each member of our team through every phase of their project,” says Dye. “Ideally, we like to get involved with a job at its inception. When given the opportunity to develop visuals strategies and follow through, our artists consistently get more out of their budgets and elevate the quality of work.”

In recent years, under the Artistic Image and Artemis banners of their former companies, UTÖKA’s team has created content for a prestigious roster of brands – such as Coca-Cola, Miller/Coors, Makers Mark, Illy, Lincoln Motor Company, Mizuno, Ford, Jaguar, Ferrari, Avon, Merck Pharmaceuticals, and The Oscars.

Before UTÖKA officially opened its doors, it was called on by a number of brands, including Coco-Cola, Avon, Land Rover, The Hood, and Doggy-Dog. The creative agency already has jobs slated for the fall, including projects for The Indigo Group, Mizuno, and Gusto!, which tap the full range of its conception through completion capabilities.

“Ed and Michael have spent the past year meticulously honing new processes and protocols that support UTÖKA’s expanded full-service capabilities and creating an infrastructure that meets the demands of a today’s industry,” says Liz Guymon, VP of Operations.

“Clients can rely on UTÖKA to take stewardship of their brand and optimize its value through thoughtful, compelling visual stories tailored to their target markets,” says Zarillo. “Our f collaborative team’s experience, ingenuity, and technical savvy, as well as our artists’ shared passion for exploring new strategies, enables them to deliver creative solutions that break through the clutter.”

The company makes its home in a new loft-like 7000 square foot space in the heart of west midtown Atlanta. The open-architecture facility includes an in-house photo/video studio, work areas its team, dedicated editing suites, a conference room, kitchen, client workspaces, and a variety of amenities in an inspiring environment.

“We chose the name UTÖKA because it means ‘to expand’ –  which reflects our company’s mission: To provide a creative agency designed to evolve and grow its team and scope of capabilities to meet the ever-changing demands of the industry,” says Dye. “Our commitment to staying ahead of trends and anticipating clients’ needs enables us to do just that.”

For additional information about UTÖKA, visit our website at or contact Liz Guymon, VP of Operations at 404-815-1550,

Posted in: BusinessPress ReleaseTagged in: 3D ModelinganimationCGIcompositingConceptingCreative AgencyEd DyeeditingLive-Action ProductionMichael Zarrillomotion graphicsUTOKAVisual Branding Read more... 0 comments

Cinq Music Acquires T.I. Catalog

2017-11-13 20:19:31 rpg246

Los Angeles – Cinq Music, a technology-driven record label, music distribution and rights-management company, has acquired multi-Grammy winning rapper T.I.’s catalog from Warner Music Group as part of its Parlophone Label Group divestment program. The announcement was made by Cinq Music co-founder and President Barry Daffurn.  T.I.’s signing marks the first step in Cinq acquiring artist rights since receiving $20mm in Series B funding earlier this year.

The acquisition of the T.I. catalog is Cinq’s first acquisition since being recently infused with $20 million in Series B funding. “Through artists like T.I, we’re showing Cinq is a company that artists of all sizes can rely on to maximize the value of their intellectual property,” says Daffurn. Albums to be re-released under Cinq Music include T.I.’s Trap Muzik, Urban Legend, King, No Mercy, and Paper Trail, among others.

T.I. is a three-time Grammy award winning rapper, actor, and entrepreneur from Atlanta, Georgia. He has released nine studio albums, seven of which have reached the top five on the US Billboard 200 chart. He has also released numerous successful singles, including the hits “Bring Em Out“, “Whatever You Like“, “Live Your Life” (featuring Rihanna), “Dead and Gone” (featuring Justin Timberlake), “Ball” (featuring Lil Wayne) and “No Mediocre” (featuring Iggy Azalea). T.I. has also had a successful acting career, staring in movies such as Marvel’s “Ant-Man”, “American Gangster”, “Get Hard”, “Identity Thief” alongside Melissa McCarthy and Jason Bateman, “Entourage”, “ATL”, and “Sleepless” alongside Oscar winner Jamie Foxx.

About Cinq:
Cinq Music is a technology-driven record label, music distribution, and rights management company. Cinq’s repertoire includes multiple Grammy wins, dozens of RIAA certifications, numerous number one Latin Urban and Tropical Billboard singles, and was nominated for Latin Rhythm Label of The Year at the 2016 Latin Billboards.


Posted in: BusinessPress ReleaseTagged in: Barry DaffurnCinq MusicJason PetersonRPG Los AngelesT.I. Read more... 0 comments

Alchemy Post Sound Debuts Second Foley Stage

2017-10-02 16:21:22 artisanspr

Westchester, New York— Alchemy Post Sound, a specialist in Foley sound for motion pictures and television, has added a second Foley stage to its facility in New York. The new space is designed to complement the company’s original Foley stage with a “live” sound environment meant to enhance the production of interior effects that can benefit from natural ambiance. The new stage will also enable Alchemy to boost production, allowing two Foley teams to work simultaneously.

“We needed to expand and to have more flexibility with the sounds that we create.” explained Foley artist and company co-founder Leslie Bloome. “This also allows us to keep two teams working during normal business hours.” Recent credits for the company including the upcoming features; Don’t Worry, He Won’t Get Far on Foot; Radium Girls; and Good Time as well as the television series Berlin Station, The Sinner, Master of None and Gypsy.

The new 1300-square-foot Foley stage has a natural reverberation of 500 milliseconds of reverb delay. That stands in contrast to the studio’s original Foley stage which has a traditional “dry” sound. The reverb makes the new space ideal for recording interior sound effects. A theatrical curtain was installed to partition the space when then ambience needs to be less.

“The bounce in the room creates a beautiful ambiance and the existing floor allows us to recreate the sound of concrete, linoleum and tiles,” explains Bloome. “It’s virtually impossible to recreate that ambiance artificially.” He adds that adjoining kitchen and bathroom spaces are also utilized for recording Foley in natural environments.

The new Foley stage was used extensively to produce Foley effects He Won’t Get Far on Foot¸ a feature based on the life of quadriplegic cartoonist John Callahan. “The props in the film are very specific…a wheelchair, drawing tools, et cetera, and it was imperative that we get them right,” notes Foley editor Ryan Collison.

The stage’s control room is fitted with a C24 console running Avid Pro Tools HD. Other key elements include Neumann U87 and KMR 81 microphones into Millennia microphone preamps and an Apogee Symphony converter.

In addition to working on the stages, Alchemy’s crews often record Foley on location. The company has regular access to a 70-year-old private residence, which it uses to record creaky floors, staircases and other sounds. “We record Foley in three, very different environments and that makes us unique,” says COO and Studio Manager Andrea Bloome. “It gives us a lot of flexibility to deliver the types of creative sounds that filmmakers want.”

About Alchemy Post Sound

Alchemy Post Sound is a 3,500 square foot, dedicated Foley studio designed specifically for Foley by resident Foley Artist Leslie Bloome. The company’s Emmy Award-winning staff has created sound for numerous major feature films, long-running television series, independent films and popular games. Alchemy’s services also include music recording, live performance, video production, ADR, and sound design.

Posted in: BusinessNewsletterPress ReleaseTagged in: production musictelevision Read more... 0 comments

AdShare Signs Brokerage Agreement With Ronnie King Group

2017-09-27 09:20:11 rpg246

Los Angeles — AdShare, the leading social media monetization service for music, film, television and sports rights holders, has entered into a new business development agreement with Ronnie King Group. The announcement was made by AdShare VP of Sales Steve Scott and Jason Peterson, Chairman of GoDigital Media Group, the platform’s parent company. The agreement calls for a collaborative effort to introduce established content owners to AdShare’s suite of monetization services.

“We’re ecstatic about Ronnie King Group representing AdShare and our content licensing and monetization capabilities,” says Scott. “Ronnie and his associates have deep connections in the music industry. He’ll help identify marquee content opportunities for us.”

“It’s a great opportunity for our group of companies to help other artists license and monetize their music,” adds Ronnie King, known throughout the industry for his collaborations with artists Mariah Carey, Tyrese, Tupac, Snoop Dogg, The Offspring and Rancid. “I’m really impressed with AdShare’s business model for licensing and monetizing content. We want to introduce successful artists from around the world and give them the opportunity to apply the same methodology to their catalog. With all the wonderful artists that I work with and continue to work with, the most important component to success is to find the right home to distribute and properly monetize your music. I look forward to not only have my own content licensed but also to share in the opportunity with my clients and colleagues.”

“We are very very flattered and excited about this opportunity with GoDigital Media Group,” says Ronnie King Group President Robert Maerz. “We’ve known for some time that this could be a good platform not only to better monetize our own proprietary music but for a lot of our colleagues and associates in the industry as well. With this relationship we feel that we have a very solid platform and foundation to continue to expand the awareness of GoDigital and their numerous services as well as Ronnie King Group brand worldwide.”

About Ronnie King Group:
Ronnie King’s group of companies provides turnkey solutions for the development, production and promotion of select music clients. Ronnie King is an RIAA certified, Diamond certified (10mm+ units) multi-platinum, Oscar and Grammy-nominated producer, composer, arranger, musician and philanthropist. He has collaborated with Death Row Records, Epitaph Records, Interscope Records, Sony Music Entertainment, Miramax Films and Universal Pictures.

About AdShare:
AdShare™ is the leading social media monetization service for music, film, television, and sports rights-holders. It brings together a technology oriented multi-disciplinary approach to monetizing fan engagement online.

AdShare’s offerings include providing full service YouTube monetization and for existing YouTube Partners, the most robust and effective Optimization service on the market – generating substantial new revenue for its clients.

AdShare. Engaging fans. Monetizing brands.™

Posted in: BusinessNewsletterPress ReleaseTagged in: AdShareLatin MusicRonnie KingRonnie King GroupRPG Los Angeles Read more... 0 comments

Sony Pictures Post Production Services Upgrades Foley Stage

2017-09-25 11:21:53 artisanspr

CULVER CITY, CALIF.—  Sony Pictures Post Production Services has completed a major upgrade of its Foley department, adding new, state-of-the-art recording technology to its control room and stage where sound effects for scores of studio features, including the current hit Spider-ManTM: Homecoming, have been produced.

Key additions include an Avid S6 M40 control surface, the most advanced recording and mixing console available. It is supported by an Avid Pro Tools HDX digital audio workstation and Pueblo microphone preamps, as well as processing gear, plug-ins and playback systems. The control room and stage have also been rewired and fitted with new speakers and microphones.

The upgrades allow the Foley team of Foley artist Gary Hecker and Foley mixer Randy Singer to work more efficiently and perform sophisticated editing and mixing functions. “The films we work on demand the highest quality in sound,” said Hecker. “This new technology ensures our ability to deliver the best performances and recordings for all clients.” Sony Pictures Post Production Services’ Foley department has created sound effects for nearly a dozen films over the past several months, including The Fate of the Furious, Justice League, The Dark Tower, The Emoji Movie and Jumanji.

While adding the new digital recording technology, Sony Pictures engineers were careful to retain the ambience and warmth that has made the studio’s Foley stage popular among sound artists and filmmakers. “It took a lot of finessing to preserve the analog sound of the stage and ensure that its sonic environment was perfectly aligned with the sound in the control room,” explained lead engineer Nathan Oishi. “You can use computer models to place speakers, but, occasionally, it comes down to science by human ear.”

Hecker notes that the improved workspace is already drawing enthusiastic reviews. “Clients have noticed a significant difference; they say the sound is clean and full-bodied,” said Hecker. “It is exciting to raise the bar of quality and provide the best in sound to the filmmakers who work with us at Sony Pictures Post Production Services.”

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., which is a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE’s Motion Picture Group includes film labels Columbia Pictures, Screen Gems, TriStar Pictures, Sony Pictures Animation, and Sony Pictures Classics.  For additional information, visit

Posted in: BusinessNewsletterPress ReleaseTagged in: post productionsound Read more... 0 comments

ShareGrid Brings the Production Community the Ultimate Anamorphic Lens Test

2017-09-12 09:04:40 mgalas

ShareGrid has made the life of cinematographers a whole lot easier.  In the company’s earliest days, they collaborated with Duclos Lenses and Old Fast Glass to put together a test of 40 vintage lenses, calling it “The Ultimate Vintage Lens Test.”  Their results had just reached the ShareGrid audience when discussions began to take shape for their next massive undertaking.

“Ever since our last test, we knew we wanted to make another one, and we were pretty sure it would be anamorphic glass,” said Brent Barbano, co-founder of Sharegrid.

One hundred thirty 4K videos later, “The Ultimate Anamorphic Lens Test” is now available to the public.  The test was co-produced by ShareGrid and Old Fast Glass along with key team members Barbano (executive producer), Mark LaFleur (director), Kyle Stryker (DP), Nick Ferreiro (post supervisor/editor) and Matthew Duclos (contributor/consultant).  The lens test team recruited 29 crew members who worked over the lens tests’ three-day shoot.  With utmost dedication and care, they gathered the results of 42 different lenses.   Here are a few other stats to blow your mind: there were 518 tests conducted in total broken down over 131 main tests, 131 color chart tests, 131 focus tests, 47 distortion tests and 78 projection tests.

The thirteen brands were reviewed in the test.  There were ten prime lens with varying focal lengths including Arri/Zeiss Master Anamorphic (35mm, 50mm, 75mm, 100mm), Atlas Lens Co. Orion Series Anamorphic (65mm), Cineovision Anamorphic (25mm, 35mm, 50mm, 85mm), Cooke Anamorphic / iSpecial Flare (32mm, 50mm, 75mm, 100mm), Elite Anamorphic (24.5mm, 40mm, 50mm, 75mm, 100mm) Hawk V-Life Vintage 74 Anamorphic (28mm, 55mm, 80mm, 110mm), Kowa Cine Prominar Anamorhic (32mm, 40mm, 50mm, 75mm, 100mm), Lomo Round-Front Anamorphic (35mm, 50mm, 75mm, 100mm), Panavision Auto-Panata Anamorphic (40mm, 50mm, 75mm) and Todd AO High-Speed Anamorphic (35mm, 55mm, 75mm).  There were two zoom lens manufacturers: Angenieux Optimo 44-440mm T4.5 AS-2 Anamorphic Zoom (44mm, 50mm, 75mm, 100mm) and P+S Technik 35.70mm T3.2 Cinemascope Zoom (35mm, 50mm, 70mm).  There was also one anamorphic Adapter manufacturer tested: the Iscorama pre-36 Anamorphic Lens Adapter with Nikon AI (50mm, 85mm, 105mm)

“Anamorphic is a very popular choice for DPs, but I still find that there are many cinematographers that aren’t aware of the choices and how widely different they are from one another,” said LaFleur.  “Even more than spherical lenses, these lenses are radically different from set to set, lens to lens within a set and even T stop to T stop.”

In addition to the lens test videos, viewers may also find some education videos on the ShareGrid page.  These include a page dedicated to learning the basics of anamorphic: and a flare chart video:

To obtain The Ultimate Anamorphic Lens Test, please see the links below:


4x Video Comparison Player (200 videos)

Released Tuesday, August 29th, the test is already securing fans in the esteemed cinematography community.  Greig Fraser, ASC, Oscar nominee and winner of the 2016 CameraImage Golden Frog and ASC’s Outstanding Cinematography in a Theatrical Release for “Lion” found the test a massive time saver.  He felt the test captured “the bigger picture”, allowing him more time to finesse details.

“I’m about to shoot on film.  I don’t have the luxury of seeing immediate high res digital results of the different T stops,”  said Fraser.  “When I do my own more refined tests, I can compare my results to the results (The Ultimate Anamorphic Lens Test) got shooting digitally.”

Source: Variety411

Posted in: BusinessNewsNewsletterProduction and PostTools Read more... 0 comments

The SIM Group Acquires Major TV/Feature Film Production Facility The Crossing Studios

2017-09-06 12:31:05 ccwire-staff

TORONTO – The SIM Group is pleased to announce the acquisition of Vancouver’s fastest- growing full-service studio and production facilities provider, The Crossing Studios. To better serve its clients, SIM Group, a family of companies who delivers expert services across television, feature film and commercial production and post-production industries, will now also offer approximately 400,000 square feet of first-class studio and production facilities.

The Crossing Studios has quickly become a preferred and desirable destination for Canadian and international productions. With proximity to downtown Vancouver, Vancouver International Airport and all local suppliers, The Crossing Studios has been home to some of North America’s top rated television series, specials and feature films.

In addition to providing full service studio rentals, mill/paint/lockup space and production office space, The Crossing Studios also offer post production services including Avid suite rentals, dailies, color correction and high speed connectivity. Now that The Crossing has become part of the SIM Group, the services available under one roof have expanded exponentially to make cameras, lighting and grip, as well as award-winning post production talent and facilities available to their extensive client roster.

The Crossing Studios was founded by Dian Cross-Massey in 2015 and is the second-largest studio facility in the lower mainland, comprised of nine buildings in Vancouver, all are located just 30-minutes from downtown. Cross-Massey has over 25 years of experience within the entertainment industry, having worked as a writer, executive producer, visual effects supervisor, director, producer and a production manager, winning numerous awards including a Clio award and gold medal at the New York Festival for Film and Television. Cross-Massey’s production experience differentiates her from other studio operators because she knows first-hand how to anticipate client needs and contributes to the success of her clients’ projects.

“What attracted us to SIM was our joint commitment and dedication to superior customer service through building and maintaining long-term relationships,” says Dian Cross-Massey, Founder, The Crossing Studios. “When I was a producer, I worked with Sim regularly and always felt they had the same approach to fair, honest work as I did, so when the opportunity presented itself to combine resources and support our shared clients with more offerings, the decision to join together felt right.”

The Crossing Studios team works with clients including Viacom, Fox, Nickelodeon, Lifetime, Sony Pictures, NBCUniversal, and ABC, to name a few. Cross-Massey’s experienced team has a finger on the pulse of the greater Vancouver area and ensures they locate the perfect space to meet each production’s unique requirements, be it short-term or long-term.

“The decision to add The Crossing Studios to the SIM family was a natural one,” said James Haggarty, CEO, SIM Group. “Through our end-to-end services, we pride ourselves on delivering streamlined solutions that simplify the customer experience. Dian and her team are extremely well-respected within the entertainment industry,

and together, we’ll not only be able to support the incredible growth in the Vancouver market, but clients will have the option to package everything they need from pre-production through post for better service and efficiencies.”

The combination of The Crossing Studios and the SIM Group is seen as a positive for the creative community in British Columbia. “Dian and her team at The Crossing Studios have contributed immensely to the vibrancy of Burnaby’s economy and to Metro Vancouver’s production capacity,” said Prem Gill, CEO, Creative BC. “I am excited that SIM Group has invested in Dian’s entrepreneurial accomplishments as this will continue to catalyze growth and new opportunities for British Columbians working in our province’s motion picture industry.” SIM represents a family of services that creators and storytellers in television, feature film and commercials rely on to deliver end-to-end solutions and best-in-class service that exceeds client expectations. SIM operates facilities in every major entertainment hub in North America, acting as trusted partners for content creators in Los Angeles, Vancouver, Toronto, Atlanta and New York.

About The SIM Group:

The Sim Group is a leading supplier of production equipment, workflow/dailies and post-production solutions. With offices spanning North America, Sim’s team and services supported features such as Deadpool and Oscar-winning documentary, “OJ: Made in America,” and hit series Game of Thrones, Mr. Robot, Stranger Things and Handmaid’s Tale. PS Production Services provides lighting and grip from hubs in Vancouver and Toronto; SIM Digital provides boundary-less camera rental house equipment and support from hubs in Los Angeles, Vancouver, Toronto, Northern Ontario and Atlanta. Bling, Chainsaw, Pixel Underground, Tattersall Sound and Picture, and, Post Factory NY provide an array of services from workflow/dailies, to online and offline editing, to final color/DI and visual effects, to sound editorial and mixing. Sim Hollywood is located in the former historic Eastman Kodak building, and provides the only camera-through-post services venue. For more information, visit

About The Crossing Studios:

Led by Dian Cross-Massey, The Crossing Studios is a stage and production services company integral to the ongoing growth of Vancouver’s thriving film and television industry. The Crossing Studios offers studios, mill space, lockup and office facilities, as well as a full range of production services. Operating the second largest studio facility in the lower mainland of Vancouver, comprised of 9 buildings and close to 400,000 sq. ft. The Crossing Studios works with prominent international clients including Viacom, Fox, Nickelodeon, Lifetime, Sony Pictures, NBCUniversal, and ABC. For more information, visit

Posted in: BusinessNewsletterPress Release Read more... 0 comments

Canon Opens New Professional Technology & Support Center in Burbank

2017-07-26 03:05:01 ccwire-staff

MELVILLE, NY – Continuing its support of professional clients in the filmmaking and still imaging communities, Canon officially opened its doors to its newest Professional Technology & Support Center in Burbank, Calif. Evolving from what began at Canon’s original Hollywood facility, the new state-of-the-art Canon Burbank facility provides these customers with enhanced technical environments and accessible service and support.

Canon Burbank is poised to support Canon’s clients’ productivity through a dynamic mix of product evaluation and testing, product & workflow training, industry events and expedited repairs. Every aspect of the new facility’s design and operation was made in consideration of improving customers’ experience with Canon products from input to output, and in improving access to the highly trained Canon service and support team. Facility highlights include:

  • Enhanced on-site repair capabilities
  • Industry standard 4K projection and DI capabilities
  • Workflow Lab for software training and NLE workflows
  • Image lab for in-depth camera & lens testing, demonstration and troubleshooting
  • Fully equipped multipurpose room for training, events, demonstration and shooting
  • Immersive product showroom

“Since our 2011 launch of Cinema EOS, Canon has been steadfastly committed to exceeding the high expectations of our professional clients in the production community,” said Eliott Peck, executive vice president and general manager of the Imaging Technologies & Communications Group, Canon U.S.A., Inc. “Our new Burbank location represents the culmination of our commitment to listen to our clients, understand their needs and provide them with what they need to bring their artistic and passion projects to life. As Canon continues on its journey to support the production community and evolve with changes in this industry, our mission is now clearer than ever, to be a resource and a beacon for industry professionals.”

At Canon Burbank, customers may now take advantage of walk-in service Monday through Friday, with plenty of convenient parking.  The location will feature a steady calendar of educational offerings from top professionals on the latest equipment and filmmaking techniques, the ability to color correct and screen content, and a lab for testing Canon cameras and lenses. The facility’s multipurpose room is also configurable for industry gatherings and special events.

The new Burbank location is yet another extension of Canon Professional Services’ (CPS) powerful support network for the region’s professional photographers, filmmakers, and videographers. CPS members are invited to visit Canon Burbank for all of their service needs, Canon Live Learning sessions, and professional training tailored to their needs.

For a virtual tour and more information on the Burbank facility –

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ), ranks third overall in U.S. patents granted in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting and follow us on Twitter @CanonUSA. For media inquiries, please contact

† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Canon U.S.A. Website:                                                             

Posted in: BusinessNewsletter Read more... 0 comments

Keslow Camera Announces Acquisition of Clairmont Camera

2017-07-17 21:44:03 ignite

CULVER CITY, CA – Keslow Camera, the largest privately held motion picture camera equipment rental house in North America, announced today that it is acquiring Clairmont Camera and its Vancouver and Toronto operations. The move will more than quadruple Keslow Camera’s anamorphic and vintage lens inventory, and add a substantial range of custom camera equipment to the company’s extensive portfolio. Simultaneously, Clairmont founder Denny Clairmont, one of the industry’s most respected talents in front and behind the camera, announced his retirement. The acquisition is expected to be complete on or before August 4.

Company Founder and CEO Robert Keslow said, “This acquisition perfectly aligns with Keslow Camera’s mission – to never stop growing, never stop learning, and never stop improving. The expansion into the two busiest Canadian markets delivers on our clients’ ongoing requests for us to service them in more areas of the world.”

Keslow Camera will retain the talented support staff and experienced team of Clairmont’s Vancouver and Toronto facilities, who have been offering professional digital and film cameras, lenses and accessories to the filmmaking community in the region since the 1980s. All operations within California will eventually be consolidated to Keslow Camera’s headquarters in Culver City.

Clairmont notes that this deal also serves as his endorsement. “Clairmont Camera is my life’s work and I never stopped searching for innovative ways to serve our clients. I have long respected Robert Keslow and the team at Keslow Camera for their integrity, quality of management, best-in-class customer service, and successful performance. I am confident they are the right company to honor my heritage and founding vision going forward,” says Clairmont.

Denny Clairmont, along with his brother, Terry, established one of the world’s most prestigious movie equipment and camera rental companies in 1976. In 2011, Clairmont received the John A. Bonner Medal of Commendation from the Academy of Motion Picture Arts and Sciences (AMPAS), awarded by the Academy Board of Governors upon the recommendation of the Scientific and Technical Awards Committee.  The Medal honors outstanding service and dedication in upholding the high standards of the Academy. Clairmont and Ken Robings won a Technical Achievement Award from the Society of Camera Operators (SOC) for the lens perspective system, and Clairmont has won two Emmys from the Academy of Television Arts and Sciences for his role in the development of special lens systems. These innovative solutions will immediately be available to Keslow Camera customers.

“We are honored to have earned Denny Clairmont’s trust, and recognize the work and innovation that he and his great team have brought to the industry over the past 70 years,” added Keslow’s Chief Operating Officer Dennis McDonald. “To be able to offer our personalized level of service in more locations, with a wider range of technology to serve the needs of the creative community, we’re poised to elevate the Keslow experience for current and new customers.”

For more information, visit

About Keslow Camera
Since 1990, Keslow Camera has been providing camera equipment for motion picture, television and commercialproductions throughout North America and around the globe. Headquartered in Los Angeles, the company also operates from locations in Chicago, Santa Fe, Atlanta and now Toronto and Vancouver. Keslow Camera has earned a reputation among the industry’s creative community for uncompromising service and innovative problem solving on projects of any size. The company’s tireless support of the art and craft of cinematography has resulted in many long-standing relationships with the world’s most talented filmmakers.

For more information, visit, and follow them on Facebook, Instagram, and Twitter (@keslowcamera).

Posted in: BusinessNewsletterProduction and PostTools Read more... 0 comments

EditShare Celebrates New Soho Office Opening

2017-06-29 22:05:37 ccwire-staff

Basingstoke, UK — EditShare, a technology leader in intelligent shared storage and media management solutions, announced it will expand its UK operations with a brand new office opening in London’s Soho district in July 2017.

The central London location features full demonstration capabilities of Ultra HD workflows and beyond, plus EditShare’s professional and business development services, providing the local creative community a place to gain hands-on experience along with expert guidance for building next-generation editorial and VFX workflows.

Paul Saint, EMEA sales director at EditShare who will be spearheading the new Soho office, comments on the concierge service atmosphere they aim to create for London’s creative community: “We want to ensure London-based clients can visit and see EditShare Flow production asset management and XStream EFS scale-out storage solutions in a complete, working environment. With the addition of senior support and workflow staff, we are readily equipped to serve the Soho and greater London market with speed, efficiency and expert guidance.” The new EditShare Soho office is located at 48 Warwick Street in central London.

To celebrate the July opening, EditShare will host a party in Soho to meet and greet local media facilities and agencies. RSVP to to receive party details. For those who would like to schedule a private workflow consultation at the Soho office, please contact EditShare at +44 (0) 207 183 2255 or via email at for an appointment.

EditShare’s portfolio has expanded greatly over the years, from award-winning EFS scale-out shared storage, to media asset management, archiving, editorial and now QC, with its recent acquisition of QC specialist Quales.

“The new facility, located on Warwick Street in the Soho neighborhood of London, is a testament to our commitment to creative agencies and facilities where speed, reliability and efficiency are of the essence,” comments Peter Lambert, worldwide sales director for EditShare. “We are always listening to our clients’ needs and requirements. One of these needs was a closer relationship with EditShare. This investment in the new Soho office puts EditShare right next door.”

About EditShare
EditShare is the technology pioneer in networked shared storage and tapeless, end-to-end workflow solutions for the post-production, TV, and film industries. EditShare’s ground-breaking products improve efficiency and workflow collaboration every step of the way. They include video capture and playout servers, high-performance central shared storage, archiving and backup software, media asset management, and Lightworks – the world’s first three-platform (Windows/OS X/Linux) professional non-linear video editing application.

©2017 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare LLC. All other trademarks mentioned herein belong to their respective owners.

Posted in: BusinessPress ReleaseTools Read more... 0 comments

Axis Group launches new brand – Axis Studios

2017-06-28 14:02:59 grammatikchris

Animation and VFX collective Axis Group announced the official launch of Axis Studios – a new powerhouse identity that unites Axis’ three branches and locations across the UK.

Axis Studios cements the creative output of Axis Animation, Flaunt Productions and axisVFX under a singular banner with one common goal: deliver the unexpected. The three brands will operate with a greater degree of collaboration, enabling Axis Studios to tackle a wider range of exciting, large-scale projects across all three locations, in every sector of the entertainment industry.

This change also reflects the continual growth and physical expansion taking place across Axis Studios’ three sub-brands. Axis Animation and Flaunt Productions in Glasgow and axisVFX in Bristol have expanded their studio size to house a creative crew of 230 people, and Axis London plans to relocate to a new studio space in late summer 2017.

Axis Studios

The launch of Axis Studios cements the collaborative relationship between the company’s three sub-brands: Axis Animation, Flaunt Productions and axisVFX. Although each brand has distinct goals, strategies and talent bases, the companies will share and collaborate under the aegis of Axis Studios. Talent and creative skills will work across projects in a unique setup of three studios acting as one.

“Axis Studios bolsters our ability to be involved in the most creatively challenging areas of the entertainment industry,” says Richard Scott, CEO at Axis Studios. “Whatever the demands of the project, Axis Studios can look across three companies and locations to select the optimum creative approach, production workflow and culture. We’re not beholden to one set template. Collaboration is at the core of Axis Studios, ensuring every project is tailored to its requirements.”

Axis Studios expansion

Alongside the Axis Studios rebrand, all three locations in Glasgow, London and Bristol have expanded their operations to tackle the influx of new and exciting work. As the mothership of Axis Studios, Axis Glasgow has doubled its physical space in its Skypark HQ, allowing for a creative crew of 180 people. This move is complemented by axisVFX’s recent expansion in the South West’s major film studio, The Bottle Yard Film Studios. axisVFX’s Bristol studio now has capacity for up to 50 people, with aims to grow the 2D and 3D teams to deliver VFX work on Aardman Animation’s upcoming feature film Early Man, along with a slate of television drama productions.

Axis London is also moving to a new central London location in summer 2017, where the team will continue to specialise in pre-production for a range of projects in television, films and video games, supporting all three studios in the Axis Studios group.

“The Axis Studios expansion gives us access to a deeper pool of creative talent across all three locations,” says Debbie Ross, Executive Producer at Axis Studios. “The artists in each of our studios have different but very complementary skillsets. It is so important for us to nurture, develop and work collaboratively with the best talent as they are the backbone to realising our future ambitions.”

Axis Studios art book

To celebrate the announcement of Axis Studios, the team is set to release a brand new art book detailing the fantastic work created behind the scenes at all three Axis Studios locations.

“Concept and production art are the maps that lead us to fantastic treasures,” says Jon Beeston, Head of Art at Axis Studios. “Audiences don’t get to see the reams of work created during the pre-production and production stages of a project; we wanted to shine a spotlight on a number of the incredible artists who help us explore and define our characters, worlds and stories. We hope that readers enjoy the bounty that this treasure chest holds as much as we enjoy being able to share it.”

About Axis Studios

Axis Studios is based in the United Kingdom with a global clientele. It boasts one of the largest CGI production staffs in the UK and is on course to triple turnover between 2015 and 2018 to £15m.

Recent engagements include the Emmy Award-winning Lost In Oz for Amazon Studios, the Academy Award-nominated feature film Shaun the Sheep the Movie for Aardman Animations, the Royal Television Society Award-nominated visual effects for the BBC’s Doctor Who, and the Royal Television Society Award-winning Dawn of War III for Sega.

Posted in: BusinessNewsletterPress ReleaseTagged in: animationaxisaxis studiosUKVFX Read more... 0 comments

Westlake Pro Builds World-class Sound Stages

2017-06-14 08:23:42 ccwire-staff

Thunderbolt(TM) certified rackmount system adds enhanced durability, integrated RAID capacity, and I-O flexibility to their post-production workflows

Chatsworth, CA – JMR Electronics, Inc. a leading design center and manufacturer of scalable storage solutions now provides Westlake Pro with tightly integrated LightningTM Thunderbolt rackmount workstations that combines the Apple Mac Pro®, three Avid Pro Tools® | HDX cards, RAID storage, and a fiber channel HBA that networks the workstations into the studio’s high-speed SAN implementations. These Thunderbolt certified rackmount workstations are utilized in Westlake Pro’s sound stage solution for re-recording, mixing, scoring, automated dialogue replacement (ADR), and Foley for film and TV.

Westlake Pro works with post production facilities that can support over 200 Pro Tools systems running on Mac Pros. The new Mac Pros’ cylindrical design and Thunderbolt only interface create an operational challenge at many studios. Hamid “Gadget” Hopkins, Westlake Pro executive vice president said, “Our clients’ workstations are designed as semi-permanent installs so they can readily be reconfigured when the need arises. When the new Mac Pro came out, while it provided the performance and capability we needed, its design required expansion boxes, unique racking, and many exposed cables making it a challenging system to maintain and reconfigure. That led us to investigate JMR and their ability to encapsulate all our needs into one system just like the older Mac Pro towers.”

The JMR Lightning Thunderbolt (LTNG-XQ) product family is designed for Apple Mac Pro users needing to connect to PCIe peripherals. The LTNG-XQ products are the only storage systems on the market featuring four full-bandwidth PCIe slots, using two independent Thunderbolt-2 20Gb/s bridge circuits: One Thunderbolt-2 bridge drives two slots, and a second internal Thunderbolt-2 bridge drives the other two slots. Connections to a host like the Mac Pro include using two of the three available Thunderbolt 2 bus connections to the Mac.

Continued Hopkins, “Sessions and movies continue to become more complex and that requires more tracks to handle the intricacies of sound. That complexity requires a system that can handle the speed, connectivity, and reliability requirements we have to drive 3 HDX’s and local RAID along with an extra slot for fiber access. JMR’s system uniquely offers a 4th PCIe slot that allows us to do that all in one high-performance, self-contained, integrated system. Because of the rack system design, even swapping cards in the Mac Pro is easier now.”

“JMR impressed us with their absolute willingness to come out to the studio, listen to what we wanted, and helped us to custom design and configure a system that met our needs and would work well for our clients,” concluded Hopkins. “It took 12 rack spaces to store and stack all the equipment we needed for a single system prior to implementing the JMR Lightning product. Now we have one JMR workstation that fits in a 4U rack space with everything neatly inside. The system is well thought out, rock solid, and tightly integrated. Bottom line is that we are very impressed.”

More details on the JMR Thunderbolt product family can be found at

About Westlake Pro
Westlake Pro provides solution-driven sales and technical services for the finest post-production facilities, music studios, and content creators in the world. They offer a unique understanding of client’s needs, a highly knowledgeable sales staff, and industry leading customer service, including full design and integration services. For further information, please visit, contact, or call 323-845-1145.

About JMR Electronics
JMR is a leading value provider and systems integrator of scalable storage systems for high performance and capacity driven applications for multiple markets including; video and post-production, military and government, education, VOD, DCC, gaming, security, medical imaging, HPC and Web 2.0. Since 1982, JMR’s reliable and innovative RAID systems are proudly made in the U.S.A., manufactured entirely from their Chatsworth, California facilities. JMR’s complete line of affordable Lightning™ storage products; SilverStor™ SMB focused products, and BlueStor™ Cloud-ready rackmount and desktop solutions are built to handle the most demanding project needs for A/V centric markets. Reliability. Innovation. Performance. This is JMR. For further information, please visit or contact, or call 818-993-4801.

Posted in: BusinessNewsletterSound Read more... 0 comments

Killer Tracks Launches GUM Tapes

2017-06-08 12:50:19 artisanspr

SANTA MONICA, Calif.— Killer Tracks, a premiere source for pre-cleared production music, announces GUM Tapes, a new label developed by Paris-based Green United Music. The initial release includes 11 albums of newly-produced, never-before-available tracks created for film, television and advertising by some of Europe’s hottest composers. All are available immediately for licensing and sync exclusively through Killer Tracks.  GUM Tracks plans to release five additional albums of fresh sounding tracks every month.

With studios in Paris, London and Shanghai, Green United Music has created music for some of the world’s best-known brands, including Peugeot, Dior, Yves Saint Laurent, Nike, Levi’s, Vodafone, Samsung and L’Oréal. “We’ve been fans of the GUM team for years,” said Killer Tracks Director of Marketing Andrew Donahue. “They produce multi-awarding winning, high quality work that is consistently fresh, authentic and on target with the needs of the market. We’re very impressed with their new work and excited to introduce it to the North American market.”

Produced by veteran GUM producers François Nguyen and Etienne Colin, the first 11 GUM Tapes releases draw on the incredible scope of the company’s artistry.  An ingenious synthesis of the contemporary and the classic, the collection spans a range of advertising, cinema and trailer genres with tracks that are touching, emotional, dramatic, catchy and intelligent…sometimes all at the same time.

Listen to a GUM Tapes sampler here.

All 11 GUM Tapes releases are available now on the Killer Tracks site.

Green United Music founders Frederic Monvoisin and Fabrice Dumont.

About Killer Tracks

Killer Tracks is a global source for pre-cleared music for film, television, advertising and interactive media.  With more than 2,800 active albums from 39 global libraries, the Killer Tracks catalog spans every genre and features original works from some of the music industry’s most innovative composers, artists and producers.  The premium catalog is continuously enhanced with exclusive recordings and new music updates. Friendly, knowledgeable support is always available through a dedicated team of music search specialists and licensing experts. When music matters, rely on the production music experts at Killer Tracks.

For more information, visit or follow @killertracks on Twitter and Instagram.

Posted in: BusinessNewsletterPress ReleaseTagged in: music Read more... 0 comments

Composer/Artist Amrita Sen Launches Amrita Sen Music

2017-05-13 09:37:27 rpg246

Los Angeles — Artist/Performer/Musician Amrita Sen has launched Amrita Sen Music to compose for commercials, feature films, television and live special events. In music, Sen is probably best known for her performance at the 2009 Academy Awards with music legend AR Rahman, singing “Jai Ho” from the Oscar-winning movie, Slumdog Millionaire.

Music As Metaphor

Long a musical performer, Sen recently collaborated with Justin Timberlake, Weezer and Timbaland. She also collaborated on a song that was co-produced by David Guetta and Timbaland which features Pitbull. She is now producing and composing for a Broadway show with Timbaland on board as music director. While working, Sen had been thinking it was time to launch her own music company. “I find composing an immediate way to connect music to visuals and work in the metaphorical,” says Sen. “Most music to picture is very specific, as if it is underscoring a specific music scene or dialogue. In commercials, the music doesn¹t have to be so literal. It can represent the emotion of the brand and not get too heavy handed.”

Another catalyst for Amrita Sen Music was commercial rep Mary Saxon, who helped Sen create her commercial reel. “I was amazed at how quickly she adapted to the dynamics of the :30 format,” says Saxon. “Not only is Amrita a natural at composing memorable branding themes for advertising , she also has an innate understanding of sound design and how best to integrate to enhance her compositions. I’m thrilled to be offering this extraordinary musical talent to ad agencies.”


When composing music, Sen likes to first work out the basics on a harmonium, a type of free reed pump organ. As a young girl, Sen took voice and music lessons while being taught classical Indian music and Western opera. This would be supplemented by rigorous training in classical piano, playing the harmonium, and trips to India to learn music. While in India, she was schooled in the Indian classics from the late Gaan Prakash Ghosh, a celebrated singer, and from her own aunt, the late Geetika Sen. The result is a composer and performer with a unique sensibility. Always a good student, Sen received degrees from The Wharton School of Business and an MBA from Harvard. States Sen, “My music has Indian influences but it also has a lot of influences from western classical – because I trained in piano and western opera. People look to me for Indian music but I think they are learning quickly that I am very versatile. I write both Indian music and english pop songs.”

Brand – Building Expert

In addition to music, Sen is a well-known entrepreneur, having recently launched the successful Amrita Sen line of products including designs from her brands “BollyDoll” and “Cosmic and Eternal Love.” Sen debuted her BollyDoll illustrations at Art Basel in Miami. Sen then created “BollyDoll”, a live event combining immersive visual worlds with vocal performances spanning East Indian, African and R&B influences. This colorful realm filled with music and art launched an entire fashion and lifestyle brand. Sen collaborated with MAC cosmetics to release a limited-edition illustrated brush kit and coordinating makeup bag. Her “BollyDoll” illustrations are also the inspiration for her pajama line sold at Dillard’s, Nordstrom, and Lord & Taylor. The “BollyDoll” jewelry line is featured on The Shopping Channel. Sen recently wrote and illustrated “Cosmic and Eternal Love: An Everlasting Love Story” (Galison; September 2016), a coloring book for adults, accompanied by an original soundtrack Sen wrote and produced.. The book, album and stationery line are being sold at Barnes & Noble and Dillard’s.

 About Amrita Sen Music:

The goal at Amrita Sen Music is to build a catalogue that celebrates the music of the world. Sen is a songwriter/composer backed by being a full service instrument ready musician and professional singer. For more information, please visit




Posted in: BusinessNewsletterPress ReleaseTagged in: Amrita SenBollydollMary SaxonRPG Publicity Read more... 0 comments

The Cavalry Signs SYYN Labs

2017-05-11 11:18:26 rpg246

Los Angeles – The Calvary Productions has signed the incredible creative collective SYYN Labs for spots, virtual + augmented reality and experiential branding. The announcement was made by Cavalry Executive Producer Ross Grogan and Tanya Cohen. This “League of Extraordinary Nerds” are probably best known for their physics-based branding spectacle-centered videos and installations. Among SYYN’s most notable credits are the Rube Goldberg machine music video for OKGO’s “This Too Shall Pass,” which has garnered tens of millions of views and a UK Video Music Award, and their videos and interactive installations for ESPN, Chevrolet, Ford, Allstate, Red Bull, Google, Disney, Sears, Target, and Xbox.

Infectious Creativity

“Talking with Adam (Sadowsky, SYYN Labs President), he has infectious creativity, childlike excitement, and he comes from a place of pure collaboration, offering up awesome, crazy ideas,” says Grogan. “I was immediately  impressed with their work. I realized that the Cavalry needed to represent SYYN Labs. In an age where we’re tricked into believing something is real through heavy vfx, SYYN is grounded in reality and the physical world. It’s happening right in front of your eyes and 100 percent authentic and organic.”

For his part, Sadowsky felt on the same page with Grogan and Cohen. “We had a fantastic initial conversation,” says Sadowsky. “I told them some of my craziest ideas – things that I haven’t yet had an opportunity to do. They absolutely got it. They clearly shared my enthusiasm for these ideas and what SYYN does.” “Of course, we do some pretty unusual stuff. But at the same time, we must remain focused on the engagement of our audience and the narrative. After all, story is essential for our projects to achieve that engagement – it’s the way we spread the message for our client brands. Not only do we figure out how to make it work, we make it work so that it has the maximum audience impact.” Adam has spoken at a variety of conferences including TED, InkTalks, Google Zeitgeist, CaT, F5, Web2.0, and was named one of Fast Company’s 100 Most Creative People in Business.


SYNN Labs is a group of exceptional creatives – designers, engineers, scientists; dreamers, all. Anarchic, playful and imagination-centric, SYYN Labs first gained notoriety for their physics based stunt videos. “SYYN has an innate ability to brand through their videos and installations,” says Grogan. “They are also very forward thinking in technology, including VR and AR. It’s really the perfect time for SYYN Labs.”

About The Cavalry Productions

The Cavalry Productions is a global company focused on the creation of astounding moving imagery for both commercials and the digital world. We pride ourselves on being responsive collaborators and true allies for our clients.

Posted in: BusinessNewsletterPress ReleaseTagged in: Branding InstallationsCreative Collective Known for Ingenious Music Videos Read more... 0 comments

Mr. Wolf Expands to New York

2017-05-04 16:25:40 artisanspr

SANTA MONICA, CA— Culver City, California-based visual effects boutique Mr. Wolf has opened a studio in New York City. The new operation, located within the post-production facility Post FactoryNY, will provide visual effects and finishing services for features, television, broadcast media, advertising and other projects. Mr. Wolf is known for its work on features American Hustle, Hercules, The Brother’s Grimsby and Allegiant. Its New York operation has already completed work for MTV’s Teen Wolf, SPIKE’s Adam Carolla and Friends Build Stuff, and VH-1’s America’s Next Top Model and Leave It to Stevie.

John Ciampa, a 25-year industry veteran, will head the New York operation as Creative Director. Like the company’s Culver City operation, the new site features a flexible IT infrastructure that enables it to quickly scale up or adapt its workflow to meet the needs of assignments of varying size and needs. In addition to tackling New York-based projects, it will provide supplementary support to the team in California.

“We’re extending the model that has worked so well on the West Coast,” said Mr. Wolf Executive Producer Mike Pryor. “It’s creative solutions through unparalleled client service.” Pryor added that the two offices share a data link that allows them to collaborate. Both sides have already teamed up on projects for the television series Channel Zero (SyFy), The Goldbergs (ABC),Kevin Can Wait (CBS), and The OA (Netflix) as well as the Peter Berg- directed Patriot’s Day.  They are currently in production on Nicole Holofcener’s Land of Steady Habits which recently finished shooting.

Mr. Wolf was launched in 2014 by Pryor and Creative Directors Danny Yoon and Duy Nguyen. It moved to its current studio location in 2015, where it offers visual effects, color grading, design, animation and editorial finishing services. It maintains a boutique mindset and artistic orientation from its highly experienced team.

Ciampa worked as a New York-based independent for the past nine years, most recently focusing on broadcast media for VH-1, MTV and other Viacom channels. Previously, he spent 11 years in Los Angeles, where he held staff posts with View Studios, Pittard Sullivan, and Ring of Fire. A talented compositor, visual effects artist and creative director, he has worked across features, television, broadcast and commercials.

Ciampa said he views his arrival at Mr. Wolf as a reunion as he previously worked with Pryor, Yoon and Nguyen at Ring of Fire. “It’s been 25 years of amazing opportunities, including commercials, movies, graphics and TV,” he noted. “Mostly I’m grateful for the people and collaborations. And now I feel inspired and energized to be working with Danny, Duy and Mike again.  Feels good.”

Mr. Wolf is located at 9503 Jefferson Blvd. Studio B., Culver City, CA 90232. For more information on Mr. Wolf, contact Mike Pryor, executive producer at (424) 259-1657 or


Posted in: BusinessPress ReleaseTagged in: company announcementspeople on the moveVisual Effects Read more... 0 comments

Director/EP Danny Sawaf Launches Oceana Branding

2017-05-04 11:37:38 rpg246

LOS ANGELES — Oceana Branding, a director-driven production company for commercials, branded content and music videos, has opened its doors. The new venture is under the aegis of director/EP Danny Sawaf and maintains a directorial roster that includes Kendy Ty, Lev Pakman, Del, Ene Farina, Kim Gun, Bellone+Consonni (the duo of Marco Bellone and Giovanni Consonni), Jay Jun, Joe Zohar, and the NoBrain trio–all for U.S. representation. Additionally director Dan Gifford is handled by Oceana in the Middle East (Gifford continues to be repped in the American ad market by Aero Film.)

The company is headquartered in Beverly Hills, Calif., with offices in Dubai and Bucharest.

Recent credits for Oceana directors include: Nobrain’s short film for Citroen out of Havas division Hercules, a client-direct Emirates Airlines campaign by Bellone+Consonni and a Samsung spot directed by Kim Gun for agency Sampartners. The Citroen spot highlights the automaker’s C-Aircross Concept car. The spot is a visual analogy of how a car can fit both lifestyle and its surrounding environment. In Samsung’s “Memory Cards,” data cards come to life as they fall from the shelf, then get detected by a drone and a prancing digital camera. A playful fight ensues, highlighting the toughness of the 256 meg data cards. In an Emirates Airline branding film, a man reflects on the sights and sounds of his lifelong travels, savoring every piece of the world. He realizes that travel is like a book, with some travelers still on the first page.

Sawaf named his company after the ocean. “In a metaphysical sense Oceana describes our identity, culture and philosophy, which is internationalism,” he said, citing the shop’s overseas offices and directorial talent which has extensive global experience. For instance, the aforementioned Emirates Airlines spot was shot in more than a dozen countries. Samsung was lensed in South Korea. And the Citroen job was shot in Argentina.

Posted in: BusinessNewsletterPress ReleaseTagged in: advertisingDanny SawafOceana BrandingRPG Publicity Read more... 0 comments

Blum Consulting Partners Launches in LA

2017-05-02 08:31:05 sj-golden
Los Angeles – Industry vet Alex Blum and his partner, Andrea Ruskin, have launched Blum Consulting Partners, a production consulting firm created to provide brands, agencies and their creative partners with the expertise and nuanced understanding of production needed to navigate the changing landscape of the advertising industry.
Blum, former Chief Innovation Officer at Advertising Production Resources (APR), and Ruskin, former VP and Brand Executive Producer, are motivated by their conviction that production consulting needs to evolve to meet the new challenges clients are facing.
“When we started in production consulting, the business was still holding on to a broadcast-centric model that laddered down from TV campaigns into a limited universe of media types,” says Blum. “Now, most campaigns are integrated across platforms with a broad range of deliverables, often with competing priorities, sometimes global demands, and typically challenging timelines. The value of production consulting is now about managing a complex process with a lot of moving parts to get the best value.”
The partners have worked with Fortune 500 companies and major advertising agencies across all platforms and verticals, implementing improved production process. Their approach fosters collaboration between partners and defines the culture of the new company.
Blum and Ruskin are skilled at devising new ways for creative partners to work together, maximizing the efficiency of production pipelines, guiding clients through business transformations, evolving relationships and seamlessly integrating workflow; all of which positions their new firm as a valuable resource for both brands and their agencies.
BCP provides real-time solutions for challenges that arise during the production process and functions as a resource to address the root causes of recurring production and execution issues.
One of the challenges facing both brands and agencies is the need to make a realistic assessment of the potential benefits of investing in in-house capabilities.  For brands this can be anything from creating an in-house agency to setting up an internal social team or content production unit.  For agencies, it’s about creating the infrastructure and collaborative workflow that supports in-house content production or postproduction capabilities, as well as determining which services to build internally and which are better left to specialized creative partners.
Both partners have strong and diverse backgrounds in production. Blum, a former award-winning production company owner, feature film producer and frequently called upon industry expert, and Ruskin, also a former production company owner who has spent her entire career in advertising, offer years of experience and a passion for problem-solving.
“Blum Consulting Partners is the first consultancy founded by production company owners,” says Ruskin. “We understand the creative process and have the 360° market intelligence to support brands and agencies in the rapidly evolving advertising production ecosystem.”
BCP is based in Los Angeles with resources in San Francisco, New York City, Chicago, and London.
For more information, please visit our website, or contact Alex Blum at or 310-472-1005.
Posted in: BusinessCommercialsPress ReleaseTagged in: AgenciesAgency Holding CompaniesBlum Consulting PartnersBrandscommercial productionproductionProduction Consulting Firm Read more... 0 comments

Leave a comment