MELVILLE, NY – Continuing its support of professional clients in the filmmaking and still imaging communities, Canon officially opened its doors to its newest Professional Technology & Support Center in Burbank, Calif. Evolving from what began at Canon’s original Hollywood facility, the new state-of-the-art Canon Burbank facility provides these customers with enhanced technical environments and accessible service and support.
Canon Burbank is poised to support Canon’s clients’ productivity through a dynamic mix of product evaluation and testing, product & workflow training, industry events and expedited repairs. Every aspect of the new facility’s design and operation was made in consideration of improving customers’ experience with Canon products from input to output, and in improving access to the highly trained Canon service and support team. Facility highlights include:
- Enhanced on-site repair capabilities
- Industry standard 4K projection and DI capabilities
- Workflow Lab for software training and NLE workflows
- Image lab for in-depth camera & lens testing, demonstration and troubleshooting
- Fully equipped multipurpose room for training, events, demonstration and shooting
- Immersive product showroom
“Since our 2011 launch of Cinema EOS, Canon has been steadfastly committed to exceeding the high expectations of our professional clients in the production community,” said Eliott Peck, executive vice president and general manager of the Imaging Technologies & Communications Group, Canon U.S.A., Inc. “Our new Burbank location represents the culmination of our commitment to listen to our clients, understand their needs and provide them with what they need to bring their artistic and passion projects to life. As Canon continues on its journey to support the production community and evolve with changes in this industry, our mission is now clearer than ever, to be a resource and a beacon for industry professionals.”
At Canon Burbank, customers may now take advantage of walk-in service Monday through Friday, with plenty of convenient parking. The location will feature a steady calendar of educational offerings from top professionals on the latest equipment and filmmaking techniques, the ability to color correct and screen content, and a lab for testing Canon cameras and lenses. The facility’s multipurpose room is also configurable for industry gatherings and special events.
The new Burbank location is yet another extension of Canon Professional Services’ (CPS) powerful support network for the region’s professional photographers, filmmakers, and videographers. CPS members are invited to visit Canon Burbank for all of their service needs, Canon Live Learning sessions, and professional training tailored to their needs.
For a virtual tour and more information on the Burbank facility – usa.canon.com/canonburbank
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ), ranks third overall in U.S. patents granted in 2016.† Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact email@example.com.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.
Canon U.S.A. Website:
Posted in: BusinessNewsletter
CULVER CITY, CA – Keslow Camera, the largest privately held motion picture camera equipment rental house in North America, announced today that it is acquiring Clairmont Camera and its Vancouver and Toronto operations. The move will more than quadruple Keslow Camera’s anamorphic and vintage lens inventory, and add a substantial range of custom camera equipment to the company’s extensive portfolio. Simultaneously, Clairmont founder Denny Clairmont, one of the industry’s most respected talents in front and behind the camera, announced his retirement. The acquisition is expected to be complete on or before August 4.
Company Founder and CEO Robert Keslow said, “This acquisition perfectly aligns with Keslow Camera’s mission – to never stop growing, never stop learning, and never stop improving. The expansion into the two busiest Canadian markets delivers on our clients’ ongoing requests for us to service them in more areas of the world.”
Keslow Camera will retain the talented support staff and experienced team of Clairmont’s Vancouver and Toronto facilities, who have been offering professional digital and film cameras, lenses and accessories to the filmmaking community in the region since the 1980s. All operations within California will eventually be consolidated to Keslow Camera’s headquarters in Culver City.
Clairmont notes that this deal also serves as his endorsement. “Clairmont Camera is my life’s work and I never stopped searching for innovative ways to serve our clients. I have long respected Robert Keslow and the team at Keslow Camera for their integrity, quality of management, best-in-class customer service, and successful performance. I am confident they are the right company to honor my heritage and founding vision going forward,” says Clairmont.
Denny Clairmont, along with his brother, Terry, established one of the world’s most prestigious movie equipment and camera rental companies in 1976. In 2011, Clairmont received the John A. Bonner Medal of Commendation from the Academy of Motion Picture Arts and Sciences (AMPAS), awarded by the Academy Board of Governors upon the recommendation of the Scientific and Technical Awards Committee. The Medal honors outstanding service and dedication in upholding the high standards of the Academy. Clairmont and Ken Robings won a Technical Achievement Award from the Society of Camera Operators (SOC) for the lens perspective system, and Clairmont has won two Emmys from the Academy of Television Arts and Sciences for his role in the development of special lens systems. These innovative solutions will immediately be available to Keslow Camera customers.
“We are honored to have earned Denny Clairmont’s trust, and recognize the work and innovation that he and his great team have brought to the industry over the past 70 years,” added Keslow’s Chief Operating Officer Dennis McDonald. “To be able to offer our personalized level of service in more locations, with a wider range of technology to serve the needs of the creative community, we’re poised to elevate the Keslow experience for current and new customers.”
For more information, visit www.keslowcamera.com.
About Keslow Camera
Since 1990, Keslow Camera has been providing camera equipment for motion picture, television and commercialproductions throughout North America and around the globe. Headquartered in Los Angeles, the company also operates from locations in Chicago, Santa Fe, Atlanta and now Toronto and Vancouver. Keslow Camera has earned a reputation among the industry’s creative community for uncompromising service and innovative problem solving on projects of any size. The company’s tireless support of the art and craft of cinematography has resulted in many long-standing relationships with the world’s most talented filmmakers.
For more information, visit www.keslowcamera.com, and follow them on Facebook, Instagram, and Twitter (@keslowcamera).
Posted in: BusinessNewsletterProduction and PostTools
Basingstoke, UK — EditShare, a technology leader in intelligent shared storage and media management solutions, announced it will expand its UK operations with a brand new office opening in London’s Soho district in July 2017.
The central London location features full demonstration capabilities of Ultra HD workflows and beyond, plus EditShare’s professional and business development services, providing the local creative community a place to gain hands-on experience along with expert guidance for building next-generation editorial and VFX workflows.
Paul Saint, EMEA sales director at EditShare who will be spearheading the new Soho office, comments on the concierge service atmosphere they aim to create for London’s creative community: “We want to ensure London-based clients can visit and see EditShare Flow production asset management and XStream EFS scale-out storage solutions in a complete, working environment. With the addition of senior support and workflow staff, we are readily equipped to serve the Soho and greater London market with speed, efficiency and expert guidance.” The new EditShare Soho office is located at 48 Warwick Street in central London.
To celebrate the July opening, EditShare will host a party in Soho to meet and greet local media facilities and agencies. RSVP to firstname.lastname@example.org to receive party details. For those who would like to schedule a private workflow consultation at the Soho office, please contact EditShare at +44 (0) 207 183 2255 or via email at email@example.com for an appointment.
EditShare’s portfolio has expanded greatly over the years, from award-winning EFS scale-out shared storage, to media asset management, archiving, editorial and now QC, with its recent acquisition of QC specialist Quales.
“The new facility, located on Warwick Street in the Soho neighborhood of London, is a testament to our commitment to creative agencies and facilities where speed, reliability and efficiency are of the essence,” comments Peter Lambert, worldwide sales director for EditShare. “We are always listening to our clients’ needs and requirements. One of these needs was a closer relationship with EditShare. This investment in the new Soho office puts EditShare right next door.”
EditShare is the technology pioneer in networked shared storage and tapeless, end-to-end workflow solutions for the post-production, TV, and film industries. EditShare’s ground-breaking products improve efficiency and workflow collaboration every step of the way. They include video capture and playout servers, high-performance central shared storage, archiving and backup software, media asset management, and Lightworks – the world’s first three-platform (Windows/OS X/Linux) professional non-linear video editing application.
©2017 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare LLC. All other trademarks mentioned herein belong to their respective owners.
Posted in: BusinessPress ReleaseTools
Animation and VFX collective Axis Group announced the official launch of Axis Studios – a new powerhouse identity that unites Axis’ three branches and locations across the UK.
Axis Studios cements the creative output of Axis Animation, Flaunt Productions and axisVFX under a singular banner with one common goal: deliver the unexpected. The three brands will operate with a greater degree of collaboration, enabling Axis Studios to tackle a wider range of exciting, large-scale projects across all three locations, in every sector of the entertainment industry.
This change also reflects the continual growth and physical expansion taking place across Axis Studios’ three sub-brands. Axis Animation and Flaunt Productions in Glasgow and axisVFX in Bristol have expanded their studio size to house a creative crew of 230 people, and Axis London plans to relocate to a new studio space in late summer 2017.
The launch of Axis Studios cements the collaborative relationship between the company’s three sub-brands: Axis Animation, Flaunt Productions and axisVFX. Although each brand has distinct goals, strategies and talent bases, the companies will share and collaborate under the aegis of Axis Studios. Talent and creative skills will work across projects in a unique setup of three studios acting as one.
“Axis Studios bolsters our ability to be involved in the most creatively challenging areas of the entertainment industry,” says Richard Scott, CEO at Axis Studios. “Whatever the demands of the project, Axis Studios can look across three companies and locations to select the optimum creative approach, production workflow and culture. We’re not beholden to one set template. Collaboration is at the core of Axis Studios, ensuring every project is tailored to its requirements.”
Axis Studios expansion
Alongside the Axis Studios rebrand, all three locations in Glasgow, London and Bristol have expanded their operations to tackle the influx of new and exciting work. As the mothership of Axis Studios, Axis Glasgow has doubled its physical space in its Skypark HQ, allowing for a creative crew of 180 people. This move is complemented by axisVFX’s recent expansion in the South West’s major film studio, The Bottle Yard Film Studios. axisVFX’s Bristol studio now has capacity for up to 50 people, with aims to grow the 2D and 3D teams to deliver VFX work on Aardman Animation’s upcoming feature film Early Man, along with a slate of television drama productions.
Axis London is also moving to a new central London location in summer 2017, where the team will continue to specialise in pre-production for a range of projects in television, films and video games, supporting all three studios in the Axis Studios group.
“The Axis Studios expansion gives us access to a deeper pool of creative talent across all three locations,” says Debbie Ross, Executive Producer at Axis Studios. “The artists in each of our studios have different but very complementary skillsets. It is so important for us to nurture, develop and work collaboratively with the best talent as they are the backbone to realising our future ambitions.”
Axis Studios art book
To celebrate the announcement of Axis Studios, the team is set to release a brand new art book detailing the fantastic work created behind the scenes at all three Axis Studios locations.
“Concept and production art are the maps that lead us to fantastic treasures,” says Jon Beeston, Head of Art at Axis Studios. “Audiences don’t get to see the reams of work created during the pre-production and production stages of a project; we wanted to shine a spotlight on a number of the incredible artists who help us explore and define our characters, worlds and stories. We hope that readers enjoy the bounty that this treasure chest holds as much as we enjoy being able to share it.”
About Axis Studios
Axis Studios is based in the United Kingdom with a global clientele. It boasts one of the largest CGI production staffs in the UK and is on course to triple turnover between 2015 and 2018 to £15m.
Recent engagements include the Emmy Award-winning Lost In Oz for Amazon Studios, the Academy Award-nominated feature film Shaun the Sheep the Movie for Aardman Animations, the Royal Television Society Award-nominated visual effects for the BBC’s Doctor Who, and the Royal Television Society Award-winning Dawn of War III for Sega.
Posted in: BusinessNewsletterPress Release
Thunderbolt(TM) certified rackmount system adds enhanced durability, integrated RAID capacity, and I-O flexibility to their post-production workflows
Chatsworth, CA – JMR Electronics, Inc. a leading design center and manufacturer of scalable storage solutions now provides Westlake Pro with tightly integrated LightningTM Thunderbolt rackmount workstations that combines the Apple Mac Pro®, three Avid Pro Tools® | HDX cards, RAID storage, and a fiber channel HBA that networks the workstations into the studio’s high-speed SAN implementations. These Thunderbolt certified rackmount workstations are utilized in Westlake Pro’s sound stage solution for re-recording, mixing, scoring, automated dialogue replacement (ADR), and Foley for film and TV.
Westlake Pro works with post production facilities that can support over 200 Pro Tools systems running on Mac Pros. The new Mac Pros’ cylindrical design and Thunderbolt only interface create an operational challenge at many studios. Hamid “Gadget” Hopkins, Westlake Pro executive vice president said, “Our clients’ workstations are designed as semi-permanent installs so they can readily be reconfigured when the need arises. When the new Mac Pro came out, while it provided the performance and capability we needed, its design required expansion boxes, unique racking, and many exposed cables making it a challenging system to maintain and reconfigure. That led us to investigate JMR and their ability to encapsulate all our needs into one system just like the older Mac Pro towers.”
The JMR Lightning Thunderbolt (LTNG-XQ) product family is designed for Apple Mac Pro users needing to connect to PCIe peripherals. The LTNG-XQ products are the only storage systems on the market featuring four full-bandwidth PCIe slots, using two independent Thunderbolt-2 20Gb/s bridge circuits: One Thunderbolt-2 bridge drives two slots, and a second internal Thunderbolt-2 bridge drives the other two slots. Connections to a host like the Mac Pro include using two of the three available Thunderbolt 2 bus connections to the Mac.
Continued Hopkins, “Sessions and movies continue to become more complex and that requires more tracks to handle the intricacies of sound. That complexity requires a system that can handle the speed, connectivity, and reliability requirements we have to drive 3 HDX’s and local RAID along with an extra slot for fiber access. JMR’s system uniquely offers a 4th PCIe slot that allows us to do that all in one high-performance, self-contained, integrated system. Because of the rack system design, even swapping cards in the Mac Pro is easier now.”
“JMR impressed us with their absolute willingness to come out to the studio, listen to what we wanted, and helped us to custom design and configure a system that met our needs and would work well for our clients,” concluded Hopkins. “It took 12 rack spaces to store and stack all the equipment we needed for a single system prior to implementing the JMR Lightning product. Now we have one JMR workstation that fits in a 4U rack space with everything neatly inside. The system is well thought out, rock solid, and tightly integrated. Bottom line is that we are very impressed.”
More details on the JMR Thunderbolt product family can be found at http://jmr.com/product/ltng-xq-rmmp-new.
About Westlake Pro
Westlake Pro provides solution-driven sales and technical services for the finest post-production facilities, music studios, and content creators in the world. They offer a unique understanding of client’s needs, a highly knowledgeable sales staff, and industry leading customer service, including full design and integration services. For further information, please visit https://westlakepro.com, contact firstname.lastname@example.org, or call 323-845-1145.
About JMR Electronics
JMR is a leading value provider and systems integrator of scalable storage systems for high performance and capacity driven applications for multiple markets including; video and post-production, military and government, education, VOD, DCC, gaming, security, medical imaging, HPC and Web 2.0. Since 1982, JMR’s reliable and innovative RAID systems are proudly made in the U.S.A., manufactured entirely from their Chatsworth, California facilities. JMR’s complete line of affordable Lightning™ storage products; SilverStor™ SMB focused products, and BlueStor™ Cloud-ready rackmount and desktop solutions are built to handle the most demanding project needs for A/V centric markets. Reliability. Innovation. Performance. This is JMR. For further information, please visit www.jmr.com or contact email@example.com, or call 818-993-4801.
Posted in: BusinessNewsletterSound
SANTA MONICA, Calif.— Killer Tracks, a premiere source for pre-cleared production music, announces GUM Tapes, a new label developed by Paris-based Green United Music. The initial release includes 11 albums of newly-produced, never-before-available tracks created for film, television and advertising by some of Europe’s hottest composers. All are available immediately for licensing and sync exclusively through Killer Tracks. GUM Tracks plans to release five additional albums of fresh sounding tracks every month.
With studios in Paris, London and Shanghai, Green United Music has created music for some of the world’s best-known brands, including Peugeot, Dior, Yves Saint Laurent, Nike, Levi’s, Vodafone, Samsung and L’Oréal. “We’ve been fans of the GUM team for years,” said Killer Tracks Director of Marketing Andrew Donahue. “They produce multi-awarding winning, high quality work that is consistently fresh, authentic and on target with the needs of the market. We’re very impressed with their new work and excited to introduce it to the North American market.”
Produced by veteran GUM producers François Nguyen and Etienne Colin, the first 11 GUM Tapes releases draw on the incredible scope of the company’s artistry. An ingenious synthesis of the contemporary and the classic, the collection spans a range of advertising, cinema and trailer genres with tracks that are touching, emotional, dramatic, catchy and intelligent…sometimes all at the same time.
Listen to a GUM Tapes sampler here.
All 11 GUM Tapes releases are available now on the Killer Tracks site.
Green United Music founders Frederic Monvoisin and Fabrice Dumont.
About Killer Tracks
Killer Tracks is a global source for pre-cleared music for film, television, advertising and interactive media. With more than 2,800 active albums from 39 global libraries, the Killer Tracks catalog spans every genre and features original works from some of the music industry’s most innovative composers, artists and producers. The premium catalog is continuously enhanced with exclusive recordings and new music updates. Friendly, knowledgeable support is always available through a dedicated team of music search specialists and licensing experts. When music matters, rely on the production music experts at Killer Tracks.
For more information, visit www.killertracks.com or follow @killertracks on Twitter and Instagram.
Posted in: BusinessNewsletterPress Release
Los Angeles — Artist/Performer/Musician Amrita Sen has launched Amrita Sen Music to compose for commercials, feature films, television and live special events. In music, Sen is probably best known for her performance at the 2009 Academy Awards with music legend AR Rahman, singing “Jai Ho” from the Oscar-winning movie, Slumdog Millionaire.
Music As Metaphor
Long a musical performer, Sen recently collaborated with Justin Timberlake, Weezer and Timbaland. She also collaborated on a song that was co-produced by David Guetta and Timbaland which features Pitbull. She is now producing and composing for a Broadway show with Timbaland on board as music director. While working, Sen had been thinking it was time to launch her own music company. “I find composing an immediate way to connect music to visuals and work in the metaphorical,” says Sen. “Most music to picture is very specific, as if it is underscoring a specific music scene or dialogue. In commercials, the music doesn¹t have to be so literal. It can represent the emotion of the brand and not get too heavy handed.”
Another catalyst for Amrita Sen Music was commercial rep Mary Saxon, who helped Sen create her commercial reel. “I was amazed at how quickly she adapted to the dynamics of the :30 format,” says Saxon. “Not only is Amrita a natural at composing memorable branding themes for advertising , she also has an innate understanding of sound design and how best to integrate to enhance her compositions. I’m thrilled to be offering this extraordinary musical talent to ad agencies.”
When composing music, Sen likes to first work out the basics on a harmonium, a type of free reed pump organ. As a young girl, Sen took voice and music lessons while being taught classical Indian music and Western opera. This would be supplemented by rigorous training in classical piano, playing the harmonium, and trips to India to learn music. While in India, she was schooled in the Indian classics from the late Gaan Prakash Ghosh, a celebrated singer, and from her own aunt, the late Geetika Sen. The result is a composer and performer with a unique sensibility. Always a good student, Sen received degrees from The Wharton School of Business and an MBA from Harvard. States Sen, “My music has Indian influences but it also has a lot of influences from western classical – because I trained in piano and western opera. People look to me for Indian music but I think they are learning quickly that I am very versatile. I write both Indian music and english pop songs.”
Brand – Building Expert
In addition to music, Sen is a well-known entrepreneur, having recently launched the successful Amrita Sen line of products including designs from her brands “BollyDoll” and “Cosmic and Eternal Love.” Sen debuted her BollyDoll illustrations at Art Basel in Miami. Sen then created “BollyDoll”, a live event combining immersive visual worlds with vocal performances spanning East Indian, African and R&B influences. This colorful realm filled with music and art launched an entire fashion and lifestyle brand. Sen collaborated with MAC cosmetics to release a limited-edition illustrated brush kit and coordinating makeup bag. Her “BollyDoll” illustrations are also the inspiration for her pajama line sold at Dillard’s, Nordstrom, and Lord & Taylor. The “BollyDoll” jewelry line is featured on The Shopping Channel. Sen recently wrote and illustrated “Cosmic and Eternal Love: An Everlasting Love Story” (Galison; September 2016), a coloring book for adults, accompanied by an original soundtrack Sen wrote and produced.. The book, album and stationery line are being sold at Barnes & Noble and Dillard’s.
About Amrita Sen Music:
The goal at Amrita Sen Music is to build a catalogue that celebrates the music of the world. Sen is a songwriter/composer backed by being a full service instrument ready musician and professional singer. For more information, please visit www.amritasenmusic.com.
Posted in: BusinessNewsletterPress Release
Los Angeles – The Calvary Productions has signed the incredible creative collective SYYN Labs for spots, virtual + augmented reality and experiential branding. The announcement was made by Cavalry Executive Producer Ross Grogan and Tanya Cohen. This “League of Extraordinary Nerds” are probably best known for their physics-based branding spectacle-centered videos and installations. Among SYYN’s most notable credits are the Rube Goldberg machine music video for OKGO’s “This Too Shall Pass,” which has garnered tens of millions of views and a UK Video Music Award, and their videos and interactive installations for ESPN, Chevrolet, Ford, Allstate, Red Bull, Google, Disney, Sears, Target, and Xbox.
“Talking with Adam (Sadowsky, SYYN Labs President), he has infectious creativity, childlike excitement, and he comes from a place of pure collaboration, offering up awesome, crazy ideas,” says Grogan. “I was immediately impressed with their work. I realized that the Cavalry needed to represent SYYN Labs. In an age where we’re tricked into believing something is real through heavy vfx, SYYN is grounded in reality and the physical world. It’s happening right in front of your eyes and 100 percent authentic and organic.”
For his part, Sadowsky felt on the same page with Grogan and Cohen. “We had a fantastic initial conversation,” says Sadowsky. “I told them some of my craziest ideas – things that I haven’t yet had an opportunity to do. They absolutely got it. They clearly shared my enthusiasm for these ideas and what SYYN does.” “Of course, we do some pretty unusual stuff. But at the same time, we must remain focused on the engagement of our audience and the narrative. After all, story is essential for our projects to achieve that engagement – it’s the way we spread the message for our client brands. Not only do we figure out how to make it work, we make it work so that it has the maximum audience impact.” Adam has spoken at a variety of conferences including TED, InkTalks, Google Zeitgeist, CaT, F5, Web2.0, and was named one of Fast Company’s 100 Most Creative People in Business.
SYNN Labs is a group of exceptional creatives – designers, engineers, scientists; dreamers, all. Anarchic, playful and imagination-centric, SYYN Labs first gained notoriety for their physics based stunt videos. “SYYN has an innate ability to brand through their videos and installations,” says Grogan. “They are also very forward thinking in technology, including VR and AR. It’s really the perfect time for SYYN Labs.”
About The Cavalry Productions
The Cavalry Productions is a global company focused on the creation of astounding moving imagery for both commercials and the digital world. We pride ourselves on being responsive collaborators and true allies for our clients. http://www.thecavalry.com
Posted in: BusinessNewsletterPress Release
SANTA MONICA, CA— Culver City, California-based visual effects boutique Mr. Wolf has opened a studio in New York City. The new operation, located within the post-production facility Post FactoryNY, will provide visual effects and finishing services for features, television, broadcast media, advertising and other projects. Mr. Wolf is known for its work on features American Hustle, Hercules, The Brother’s Grimsby and Allegiant. Its New York operation has already completed work for MTV’s Teen Wolf, SPIKE’s Adam Carolla and Friends Build Stuff, and VH-1’s America’s Next Top Model and Leave It to Stevie.
John Ciampa, a 25-year industry veteran, will head the New York operation as Creative Director. Like the company’s Culver City operation, the new site features a flexible IT infrastructure that enables it to quickly scale up or adapt its workflow to meet the needs of assignments of varying size and needs. In addition to tackling New York-based projects, it will provide supplementary support to the team in California.
“We’re extending the model that has worked so well on the West Coast,” said Mr. Wolf Executive Producer Mike Pryor. “It’s creative solutions through unparalleled client service.” Pryor added that the two offices share a data link that allows them to collaborate. Both sides have already teamed up on projects for the television series Channel Zero (SyFy), The Goldbergs (ABC),Kevin Can Wait (CBS), and The OA (Netflix) as well as the Peter Berg- directed Patriot’s Day. They are currently in production on Nicole Holofcener’s Land of Steady Habits which recently finished shooting.
Mr. Wolf was launched in 2014 by Pryor and Creative Directors Danny Yoon and Duy Nguyen. It moved to its current studio location in 2015, where it offers visual effects, color grading, design, animation and editorial finishing services. It maintains a boutique mindset and artistic orientation from its highly experienced team.
Ciampa worked as a New York-based independent for the past nine years, most recently focusing on broadcast media for VH-1, MTV and other Viacom channels. Previously, he spent 11 years in Los Angeles, where he held staff posts with View Studios, Pittard Sullivan, and Ring of Fire. A talented compositor, visual effects artist and creative director, he has worked across features, television, broadcast and commercials.
Ciampa said he views his arrival at Mr. Wolf as a reunion as he previously worked with Pryor, Yoon and Nguyen at Ring of Fire. “It’s been 25 years of amazing opportunities, including commercials, movies, graphics and TV,” he noted. “Mostly I’m grateful for the people and collaborations. And now I feel inspired and energized to be working with Danny, Duy and Mike again. Feels good.”
Mr. Wolf is located at 9503 Jefferson Blvd. Studio B., Culver City, CA 90232. For more information on Mr. Wolf, contact Mike Pryor, executive producer at (424) 259-1657 or firstname.lastname@example.org
Posted in: BusinessPress Release
LOS ANGELES — Oceana Branding, a director-driven production company for commercials, branded content and music videos, has opened its doors. The new venture is under the aegis of director/EP Danny Sawaf and maintains a directorial roster that includes Kendy Ty, Lev Pakman, Del, Ene Farina, Kim Gun, Bellone+Consonni (the duo of Marco Bellone and Giovanni Consonni), Jay Jun, Joe Zohar, and the NoBrain trio–all for U.S. representation. Additionally director Dan Gifford is handled by Oceana in the Middle East (Gifford continues to be repped in the American ad market by Aero Film.)
The company is headquartered in Beverly Hills, Calif., with offices in Dubai and Bucharest.
Recent credits for Oceana directors include: Nobrain’s short film for Citroen out of Havas division Hercules, a client-direct Emirates Airlines campaign by Bellone+Consonni and a Samsung spot directed by Kim Gun for agency Sampartners. The Citroen spot highlights the automaker’s C-Aircross Concept car. The spot is a visual analogy of how a car can fit both lifestyle and its surrounding environment. In Samsung’s “Memory Cards,” data cards come to life as they fall from the shelf, then get detected by a drone and a prancing digital camera. A playful fight ensues, highlighting the toughness of the 256 meg data cards. In an Emirates Airline branding film, a man reflects on the sights and sounds of his lifelong travels, savoring every piece of the world. He realizes that travel is like a book, with some travelers still on the first page.
Sawaf named his company after the ocean. “In a metaphysical sense Oceana describes our identity, culture and philosophy, which is internationalism,” he said, citing the shop’s overseas offices and directorial talent which has extensive global experience. For instance, the aforementioned Emirates Airlines spot was shot in more than a dozen countries. Samsung was lensed in South Korea. And the Citroen job was shot in Argentina.
Posted in: BusinessNewsletterPress Release
Los Angeles – Industry vet Alex Blum and his partner, Andrea Ruskin, have launched Blum Consulting Partners, a production consulting firm created to provide brands, agencies and their creative partners with the expertise and nuanced understanding of production needed to navigate the changing landscape of the advertising industry.
Blum, former Chief Innovation Officer at Advertising Production Resources (APR), and Ruskin, former VP and Brand Executive Producer, are motivated by their conviction that production consulting needs to evolve to meet the new challenges clients are facing.
“When we started in production consulting, the business was still holding on to a broadcast-centric model that laddered down from TV campaigns into a limited universe of media types,” says Blum. “Now, most campaigns are integrated across platforms with a broad range of deliverables, often with competing priorities, sometimes global demands, and typically challenging timelines. The value of production consulting is now about managing a complex process with a lot of moving parts to get the best value.”
The partners have worked with Fortune 500 companies and major advertising agencies across all platforms and verticals, implementing improved production process. Their approach fosters collaboration between partners and defines the culture of the new company.
Blum and Ruskin are skilled at devising new ways for creative partners to work together, maximizing the efficiency of production pipelines, guiding clients through business transformations, evolving relationships and seamlessly integrating workflow; all of which positions their new firm as a valuable resource for both brands and their agencies.
BCP provides real-time solutions for challenges that arise during the production process and functions as a resource to address the root causes of recurring production and execution issues.
One of the challenges facing both brands and agencies is the need to make a realistic assessment of the potential benefits of investing in in-house capabilities. For brands this can be anything from creating an in-house agency to setting up an internal social team or content production unit. For agencies, it’s about creating the infrastructure and collaborative workflow that supports in-house content production or postproduction capabilities, as well as determining which services to build internally and which are better left to specialized creative partners.
Both partners have strong and diverse backgrounds in production. Blum, a former award-winning production company owner, feature film producer and frequently called upon industry expert, and Ruskin, also a former production company owner who has spent her entire career in advertising, offer years of experience and a passion for problem-solving.
“Blum Consulting Partners is the first consultancy founded by production company owners,” says Ruskin. “We understand the creative process and have the 360° market intelligence to support brands and agencies in the rapidly evolving advertising production ecosystem.”
BCP is based in Los Angeles with resources in San Francisco, New York City, Chicago, and London.
For more information, please visit our website
, or contact Alex Blum at email@example.com or 310-472-1005.
Posted in: BusinessCommercialsPress Release
DALLAS, TX —
of a channel group that reaches over one billion people requires more than just a name change — China Central Television International (CCTV)
is now China Global Television Network (CGTN)
, emphasizing an even more expansive worldview and mobile-first strategy. To make the updated focus crystal clear, Stephen Arnold Music
continued its collaboration with the network to evolve its memorable musical theme.
The new themes for the rebrand followed Stephen Arnold Music’s work with Flint Skallen
on a sonic brand and comprehensive music package launched in 2015 and shared between CCTV’s five International Channels. Their engaging four-note mnemonic remains at the heart of a campaign that announces the channel group’s new name while demonstrating the network is even more easily accessible as CGTN.
Stephen Arnold Music’s composers post-scored the music to Flint Skallen’s bold graphics, building on the sonic signature and creating fresh arrangements to accompany the design team’s visceral new images. For the latest package, Stephen Arnold Music combined traditional orchestration with modern soundscape elements that drive home the mnemonic. As the sonic logo crescendos in announcing the network’s new name, the visuals highlight the multi-platform shift at CGTN.
“As CGTN, the DNA of the international news channels remains the same: to cover the whole globe, reporting news with a balanced view from a Chinese perspective,” says Chad Cook, Vice President, Creative for Stephen Arnold Music. “Flint Skallen’s graphics were the driving force in their evolved messaging. Stephen Arnold Music’s updated themes reinforce the network’s leadership in global newsgathering, while highlighting the brand’s newly enhanced digital media and mobile aspects.”
Experience the CGTN Sonic Branding package here.
About Stephen Arnold Music:
Often referred to as the most-heard, least-known composers in America, Stephen Arnold Music’s creativity is experienced every day in more than 100 million homes throughout the U.S. Based in Dallas with offices in San Diego and New York, with additional recording studios in Santa Fe, “The World Leader In Sonic Branding™ has more than 20 years of success delivering impactful, brand-defining music that makes a difference for today’s top broadcast networks, cable channels, television stations, film production studios and advertising agencies. With multiple Emmys, Addys and Promax Golds to their credit, Stephen Arnold Music’s specialized approach and commitment to the power of sonic branding, state-of-the-art production and unparalleled customer service is at the core of its promise. Stephen Arnold Music continues to set the creative bar in a highly competitive content landscape.
For more information, please visit http://www.stephenarnoldmusic.com
Music: Stephen Arnold Music, Dallas, TX
President: Stephen Arnold
VP, Creative Services: Chad Cook
Design: Flint Skallen, Munich, Germany
Posted in: BusinessNewsletterPress ReleaseSound
Twentieth Century Fox Film announced the acquisition of Technoprops, as well as a multi-year agreement with the Company’s founder, Glenn Derry, who will serve as Vice President of Visual Effects and oversee virtual production efforts. Derry, whose appointment is effective immediately, will be based in Los Angeles and report to John Kilkenny, TCFF’s President of Visual Effects.
Under the terms of the acquisition, Technoprops will now operate as The Fox VFX Lab and the division is currently planning to open a virtual production facility in downtown Los Angeles, at which Derry’s team will operate and be headquartered.
“Technoprops is quite simply the entertainment industry’s top shop in the world of virtual production tools and real-time visualization techniques,” said Mr. Kilkenny. “We couldn’t be more excited to have him join Fox to run the newly-created Fox VFX Lab.”
Glenn Derry heads up Technoprops and this acquisition is far more significant than it might first appear. It signals Fox Studios major commitment to a new way of making films: full Virtual Production.
Technoprops is known as the ‘go to’ place for wearable head rigs, such as seen in last year’s SIGGRAPH Live winning EPIC Games / HellBlade demo. Fox’s move to buy the company and have its founder as VP of Visual Effects signals a commitment to virtual production at the major Hollywood studio.
Apart from controlling ‘Teddy’ in Steven Spielberg’s A.I. Artificial Intelligence , virtual production supervising Avatar, simulcam developing and supervising on Disney’s The Jungle Book, and facial capture supervising at ILM on films like Warcraft, – Glenn Derry is also rumoured to have once personally installed Tom Cruise’s advanced TV, and taught him how to use the remote!
The company is known for:
- The highest quality and most comfortable body worn facial capture systems
- Virtual production pipeline creation and on set supervision
- Bespoke virtual camera hardware and software
- Augmented reality cinematography systems and on set operation – aka SIMULCAM
- DIT, video assist, and dailies pipelines
- Motion base operation and CG Integration
- Helping really creative teams use technology to make scripts a reality
Technoprops movie and games credits include, Avatar, Warcraft, Avengers – Age of Ultron, Disney’s The Jungle Book, and Halo 4.
Read the full story at FXGuide.
Posted in: BusinessNewsletterVFX
New York, NY – Saboteur Media (Saboteur) announced today the launch of a new film production, sales and finance initiative based in New York, coinciding with the announcement that industry veteran, Mark Lindsay has joined the company as President of Distribution and will be presenting five new titles to the market next month in Cannes.
Saboteur’s current slate consists of three narrative, and two documentary features.
On the narrative side Saboteur is presenting, Love Thy Keepers from director Josh Janowicz, Cleaning House from director Nick Quested, and Seize from director Jimmy Loweree, with Love Thy Keepers going into production in May.
On the documentary front Saboteur has two completed projects, Word is Bond from director Sacha Jenkins (Burn Motherfucker, Burn!, Fresh Dressed), features Nas, J Cole, Run the Jewels, Rakim, The Lox, Rapsody, and Tech N9ne, that tracks the history of hip-hop and explores the art of lyricism; and The Iconoclast, from director King Adz, a documentary crime thriller, that follows the life and exploits of international fugitive, Michel van Rijn, as he reflects on a life as the preeminent art thief and forger in the world.
Saboteur is co-producing and representing all rights on the projects they are bringing to Cannes next month.
Launching operations in 2014, Saboteur has handled the US release, as well as the production duties and international sales, on fifteen titles including Sebastian Junger’s Korengal, Stretch and Bobbito: Radio That Changed Lives, Rubble Kings, and Being George Clooney.
Along with Saboteur’s push into feature narrative projects, they will continue to produce and distribute 8-10 high-end documentary titles each year with theatrical potential is the US, and which appeal to all-rights distributors in the international marketplace.
Central to Saboteur’s mission is empowering New York filmmakers to make New York films, in New York.
Nick Quested, Executive Director of Saboteur, explains, “With Mark joining Saboteur, we are in a position to be a one-stop-shop for filmmakers, bringing projects from development through delivery.”
“I am thrilled to join forces with Nick and his talented team at Saboteur,” said Lindsay. “We have known each other for many years and both believe New York is the best place for independent filmmakers to thrive and want to help in making that happen.”
Goldcrest Post New York (Carol, Billions) under Managing Director Ben Cheah will be providing picture and sound post production services on all of Saboteur’s titles.
Most recently, Goldcrest Post New York provided all of the post production services on Nick Quested and Sebastian Junger’s Tribeca Film Festival entry, Hell on Earth: The Fall of Syria and the Rise of ISIS, which is set to air later this year on National Geographic Channel.
Posted in: BusinessPress Release
SANTA MONICA, Calif.—Killer Tracks, a premiere source for pre-cleared production music, today announces its new label ICON, featuring music for movie trailers, television promos, advertising, sports, games and other media.
The initial release includes 16 albums created and produced by award-winning composers Frederik Wiedmann and Joel Goodman, founders of independent music producer ICON Trailer Music. The collection runs the gamut from rich, melodic orchestral scores—many recorded with live orchestras—to cutting edge electronica. Also included are a large selection of alternate mixes, bonus elements and trailer toolkits. All 16 albums are available immediately for licensing in the U.S. and internationally.
“We are thrilled to represent ICON in the production music market,” said Killer Tracks Director of Marketing Andrew Donahue. “Frederik and Joel are gifted, versatile composers who write music brimming with emotion and energy. Their tracks are extremely functional, and expertly crafted to work well with picture.” ICON is expected to produce approximately five new albums for the collection each year.
Partnering with Killer Tracks provides ICON with access to the world market and an association with a respected, established brand. “Killer Tracks is known for quality and has been producing music at a high level for a long time,” Goodman said. “It also has tremendous market share in the U.S. and abroad. We look forward to enjoying great exposure.”
Frederik Wiedmann, Joel Goodman
Founded by Wiedmann and Goodman in 2011, ICON initially focused on orchestral trailer music, but has recently been expanding beyond that niche, creatively and conceptually. “We spend a lot of time researching trends and market demands,” explained Wiedmann. “We anticipate where the market is headed and are working with edgier and more contemporary styles.”
ICON has also developed a reputation for high production value. Whenever possible, it records with live orchestras, choirs and musicians. It also produces music with editorial in mind, creating tracks with numerous edit points, creating alternate mixes, and providing stems and musical toolkits. “We deliver lots of components that are useful to picture editors,” Goodman notes.
Wiedmann and Goodman bring broad experience in scoring for film, television, documentaries, commercials and animation. Wiedmann won an Emmy Award for the animated series All Hail King Julien. His credits also include the series Miles from Tomorrowland (Disney) and Green Lantern: The Animated Series (Cartoon Network), as well as the films Justice League: Flashpoint Paradox (Warner Bros. Animation), Hostel: Part III (Sony), Mirrors II (20th Century Fox) and Hellraiser: Revelations (Weinstein Company, Dimension Films). Goodman has more than 140 film and television credits, including the acclaimed PBS documentary series American Experience for which he wrote the main theme. He has also scored more than 30 films for HBO, notably Saving Pelican #895, for which he won an Emmy Award.
Killer Tracks will be exhibiting at NAB Show, April 22-27 in Las Vegas, Booth SL-7616.
Making of ICON Cosmic Threat Vol 13: http://www.killertracks.com/#!/Video/ICON013.aspx
Making of ICON Dark Guardian Vol 9: http://www.killertracks.com/#!/Video/ICON009.aspx
About Killer Tracks
Killer Tracks is a global source for pre-cleared music for film, television, advertising and interactive media. With more than 2,700 active albums from 37 global libraries, the Killer Tracks catalog spans every genre and features original works from some of the music industry’s most innovative composers, artists and producers. The premium catalog is continuously enhanced with exclusive recordings and new music updates. Friendly, knowledgeable support is always available through a dedicated team of music search specialists and licensing experts. When music matters, rely on the production music experts at Killer Tracks.
For more information, visit www.killertracks.com or follow @killertracks on Twitter and Instagram.
Posted in: BusinessNewsletterPress ReleaseSound
HOLLYWOOD— Entertainment studio Electus has seen the future of media content distribution and its name is WCPMedia Services. Distributors of such popular television series as Running Wild with Bear Gryllis, Jane the Virgin, Fameless and Style by Jury, Electus began using WCPMedia’s cloud-based platform last year through its international arm to deliver content to broadcasters around the world. What began as a pilot project, quickly became standard operating procedure. The company now uses WCPMedia Services to deliver hundreds of shows each month to customers including divisions of Sky TV, Turner, Viacom and Discovery, on six continents.
“We use WCPMedia for high-speed, high-volume file transfers, and we use it a lot,” says Electus International Senior Vice President of Worldwide Operations Brad Jorgensen. “We upload master files of our shows onto the WCPMedia cloud. Our customers are then able to sign in and download them. It’s fast, easy and secure.”
Electus formerly required outside service providers to deliver content to its international customers. That meant loading show files onto hard drives and delivering them to post houses, which handled distribution to end users. “It was cumbersome and inefficient,” observes Jorgensen. “Now, we no longer have to send hard drives all over town; we can do it all from our offices.”
One factor that gave Electus confidence to switch to WCPMedia Services was its use of Aspera as its high-speed file transfer engine. Jorgensen notes that Aspera is fast, reliable and a known brand. “Broadcasters in small markets and remote areas often aren’t as technologically advanced as those in major media centers, and so they are reluctant to work with a delivery service that they’re unfamiliar with,” he explains. “But 90 percent of broadcasters around the world use Aspera and they know that it works.”
WCPMedia also delivers the near-perfect reliability required by the broadcast industry. “We can’t use a distribution service if it doesn’t have a better than 99-percent success rate,” Jorgensen notes. “We have that with WCPMedia. On those rare occasions when a customer has a question or trouble logging in, WCPMedia’s tech support quickly jumps in to communicate with the customer and resolve the issue.”
Jorgensen says that Electus’ transition to cloud distribution happened faster than he anticipated. Last fall, when Electus was evaluating WCPMedia, it set up a trial involving the delivery of 20 television episodes. It worked without a hitch. “WCPMedia passed that test,” he recalls, “and now we’ve delivered more than 1200 files.”
Although Electus primarily employs WCPMedia for file delivery, the platform also includes powerful features for media management, transcoding, media review, and marketing. As a result, it can benefit a wide variety of media companies with different requirements and applications. “Electus continues to expand its partnerships with broadcasters and content producers around the globe, and many of those companies could also benefit from WCPMedia,” Jorgensen asserts. “Some may employ the full scope of features the platforms provides; others might use one component intensively as we do. It’s a fluid tool that adapts to the user.”
About WCPMedia Services
Founded in 2011 in Switzerland, World Content Pole SA (aka WCPMedia Services) is an entertainment software and services company based in Europe (Switzerland), USA and Canada that manages, markets and distributes content to business partners and clients quickly, easily and securely. WCPMedia Services offers a platform of smart process applications that combines proprietary software with top-tier solutions developed by proven and trusted technology companies.
For more information, visit www.wcpmediaservices.com
USA Office: 7083 Hollywood Blvd. Hollywood CA 90028
Canada Office: 390 Bay Street, Suite 1706, Toronto M5H 2Y2
Europe Office: Via Peri 17, 6900 Lugano, Switzerland
Posted in: BusinessDigital Asset ManagementNewsletterPress ReleaseTools
HOLLYWOOD— MTI Film has completed a major expansion of its Hollywood facility designed to accommodate growing demand for post-production services and support for HDR content. The expansion includes the addition of two new color grading suites and an editorial finishing suite, all HDR capable. The company has also improved its IT infrastructure, adding significant bandwidth and storage, and installed new monitoring systems throughout the facility. All the moves are intended to address the growing number of television productions requiring HDR delivery as well as the company’s expanded slate of HD and UHD shows.
“We’ve built a complete HDR workflow,” said MTI Film CEO Larry Chernoff. “We can support productions from the set to screen, and provide deliverables optimized to any network specification including HDR10, Dolby Vision, IMF and AS02.”
A new edit suite at MTI Film.
MTI Film’s post-production services division has been growing rapidly. It currently provides post production services for shows Outlander, The Affair, Longmire, Major Crimes, Bates Motel, Good Behavior, The Story of God and Outcast, among others. Its colorist staff has recently grown to five as former assistant colorists Alex Chernoff and Greg Strait have been promoted to colorist joining Tanner Buschman and supervising colorists Steve Porter and Johnnie Kirkwood. “MTI has always believed in developing talent from within our ranks,” explained Executive Producer Barbara Marshall. “It assures continuity for our customers and engenders an environment where young talent have confidence they will be nurtured.”
The facility’s new color grading suites are equipped with the latest generation Digital Vision Nucoda color grading systems, and the new editing suite utilizes both Avid and Autodesk Flame. Monitoring includes LG UHD OLEDs, with perfect rec 709 calibration, and Sony BVMX300s for HDR mastering.
About MTI Film LLC
MTI Film is a leading provider of software and services to the entertainment industry. Its software division delivers ground-breaking tools for dailies processing, digital film restoration and other critical process. They include the CORTEX family of products, which offer comprehensive solutions for dailies processing, media management, deliverables and more, and DRS™ NOVA, the industry standard for digital film restoration.
In Hollywood, MTI Film operates a full-service post-production facility, providing dailies, editorial, visual effects, color correction and assembly for film, television and commercials.
For more information visit www.mtifilm.com.
For more information visit www.mtifilm.com.
Posted in: BusinessNewsletterPress Release
(Los Angeles, CA) Xytech, creator of the industry-defining facility management platform MediaPulse, has announced a technology collaboration with Phoenix7, creator of Zeus, the industry’s leading channel management system. This integration allows a channel schedule to automatically create jobs, schedules and transactions in MediaPulse. This adapter saves broadcasters from dual entry, reducing mistakes, lowering costs and increasing throughput. Simply put, the same staff accomplishes more tasks with fewer mistakes and greater transparency.
Channel management systems and facility scheduling systems have traditionally been disconnected islands within a broadcaster’s IT landscape. This collaboration allows for real-time channel scheduling and title information from Zeus to display in MediaPulse’s Schedule Book. The connection gives facility schedulers and personnel the ability to see immediate changes to a channel’s on air timetable and react swiftly.
Daniel Lynch, Vice President of Broadcast Services for Xytech, said, “Broadcasters must organize their people and resources around their live, on-air output. This is especially challenging for sports and news broadcasters. The events driving their schedules are by nature highly volatile. A match can be altered on short notice due to inclement weather or a broadcaster changing its decisions based on a team’s current standing. In the fast-paced world of broadcasting, staff, studios and equipment need to be repurposed quickly and accurately.”
The ability to assimilate these two different but critically related systems is possible because of the software development expertise of Phoenix7 and Xytech. A seamless interface between the products fulfills many client requirements.
Hitesh Vekaria, Founder and Managing Director of Phoenix7, said, “Integrating the channel management power of Zeus with MediaPulse is an exciting development and one we believe will be highly efficient in our customers’ operations. Working with the team at Xytech has been a great experience because Xytech and Phoenix7 both operate with a similar approach – to provide the best service for our customers as they operate under extreme deadlines and pressure. We see this integration as a concrete example of our commitment to improve service for customers.”
For more information, visit www.xytechsystems.com.
Posted in: BusinessNewsletterPress Release
Irvine, CA — RED Digital Cinema will be exhibiting at the BSC Expo (booth #223) in Battersea, London, from Feburary 3-4. Those visiting RED’s booth can interact with RED’s DSMC2TMcameras including, RED EPIC-W TM and WEAPON® 8K S35, which feature RED’s newest sensor, HELIUM™. Additional RED cameras will be on display in the Cirrolite, Cooke Optics, Fujinon, Schneider, and Zeiss booths.
Exhibition attendees will also have an opportunity to join award-winning cinematographer Michael Snyman, as he discusses his choice of RED to shoot the highly-acclaimed television series, “The Night Manager.” Snyman will explain the technological benefits of shooting in high resolution and how it supported the creative outcome he was looking to achieve. The presentation will showcase footage from the production and will conclude with a Q&A. It is scheduled to take place in the Seminar Theatre on February 3 from 5:45pm – 6:15pm.
ABOUT RED DIGITAL CINEMA
RED Digital Cinema is a leading manufacturer of professional digital cameras and accessories. In 2006, RED began a revolution with the 4K RED ONE digital cinema camera. By 2008, RED released the DSMC (Digital Stills and Motion Camera) system that allowed the same camera to be used on features like the “The Hobbit” trilogy and “The Martian,” Emmy-winning shows like “House of Cards,” and magazine covers such as “Vogue” and “Harper’s Bazaar.” The cameras of RED’s DSMC2 line – RED RAVEN™, SCARLET-W, RED EPIC-W, and WEAPON – combine compact and lightweight design, modularity, superior image quality, and cutting edge performance – including up to 8K resolution. Find additional information at RED.com.
Posted in: BusinessNewsletterPress ReleaseTools
NEW YORK—A Brooklyn-based creative content producer has an offer food brands can really sink their teeth into. They’ll produce a 30-second television commercial with sparkling creative and high production value at a bargain basement price. Their name says it all: SeventyFiveThousandDollarFoodCommercials.com.
The upstart company with the tongue-in-cheek name is the brain child of Todd Coleman and Jonathan Cohen, principals of Delicious Contents, which has produced a ton of web content for major food companies like Chobani, McCormick and Conagra, in addition to working with big agencies including Grey, New York, and JWT on food accounts. Along with creative flair, the company applies elevated production value, making their work stand apart from other web content. Clients have come to view their shoots as on par with more costly commercial productions. Producing actual broadcast work seemed like the logical next step.
In an environment where tightening budgets sometimes oblige agencies to accept less than optimal work, Delicious Contents’ ability to deliver premium results across all platforms is attractive. “Food needs to look appealing,” explains Coleman. “That may seem obvious, but brands and partners have been missing that. We feel there has to be a way to deliver the commercials they desperately need at the price they desperately want to pay.”
To avoid protracted negotiations over individual line items, Coleman and Cohen came up with the idea of offering production services as a package deal. The aim, says Cohen, is to offer agencies and clients with a holistic solution that combines creative and production, and keeps everything within clear budgetary parameters, but without sacrificing quality. “Our number just happens to be one-third of what it generally costs to hire an established tabletop director,” he notes. “And our spot will be as good…or better.”
SeventyFiveThousandDollarFoodCommercials.com from Delicious Contents on Vimeo.
As a proof of concept, Coleman and Cohen have produced a commercial for themselves. In it, the pair exchange banter about the genesis of their new venture while making use of the tried-and-true ad technique of constant repeats of the brand name.
Coleman and Cohen launched Delicious Contents a year and a half ago with a mission to focus exclusively on content for food brands. Coleman is a graduate of the Culinary Institute of America. His achievements include a stint at Executive Food Editor at Saveur, where he taught himself photography and videography. He is perhaps best known to the public for his leading role as The Garlic Guy, arguably the first food video to go viral. Cohen is a veteran ad executive who got his start as a broadcast producer at Ogilvy & Mather, before leaving for the digital side during the first internet boom. Before co-founding Delicious Contents, he straddled senior production and account management roles at agencies including Grey, BBH and FCB.
“We’re playing off industry norms and standards, and being disruptive,” Cohen says. “Some people will laugh, others will think ‘They’re killing us!’ and others will think, ‘We want to give those guys a try.’”
The cost, he adds, is simple. “$75,000.00.”
Delicious Contents is located at 194 Columbia Street, Brooklyn, NY 11201. For more information, contact firstname.lastname@example.org or (718) 797-2469.
Posted in: BusinessCommercialsPress Release