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Kodak – The Comeback Brand

brandchannel Speaks with Kodak CMO Steven Overman

Returning to the Consumer Electronics Show (CES) for the first time in three years, Kodak came to the show with a roster of licensing partners who are bringing its iconic logo to some unexpected places, from a baby monitor (a CES Innovation Awards honoree) to the brand’s first smartphone.  This is just one year after emerging from bankruptcy.

brandchannel caught up with Steven Overman, Kodak’s Global Chief Marketing Officer (since Oct. 1st) and President of its Consumer and Film Division, during the CES fray to find out more about the comeback strategy—and also some insights into his new book, The Conscience Economy, about why and how brands must embrace corporate citizenship.

Read the interview.