Los Angeles — CoMPANY Films has signed Cannes Lion winning director Axel Laubscher for commercial representation in the US. The announcement was made by CoMPANY Executive Producers Robin Benson and Richard Goldstein. The director is best known for his quirky comedic spots for an international client base including Bankia, Santec, Molto Cool, Richner, Interflora, Vodafone and Fisherman’s Friend. For work in Sweden, Laubscher will continue to operate his Stockholm based production company Social Club.
Both Benson and Goldstein represented Laubscher years ago, and so it just felt right to do it again now. For their part, Benson and Goldstein never stopped loving Laubscher. “He has such a colorful background. His unique perspective comes through in all his work,” says Benson. “He’s funny and quirky and playful and endearing. Richard and I love his art direction and the look of his film. We loved working with him then, and are excited to be back together!”
Laubscher never dreamed of a career directing comedy. He was born in Germany, but lived in Bombay, Colombia and Sweden before moving to New York to attend NYU film school. It was his family’s worldwide travels he thinks led to his particular brand of humor. “Living in all these different places gave me an antenna for understanding people both behind and in front of the camera,” says Laubscher. “I became a sucker for humor.”
The Universality Of Comedy
According to Laubscher, the catalyst for a great comedic spot always begins with casting. Laubscher would know, having garnered Bronze, Silver and Gold Lions at Cannes for his spot work throughout the world. “It all begins with the nightmare of casting,” he says with a laugh. “Casting is so important for what I want to do. Sometimes the main characters are a little neurotic and messed up, but hopefully the stories I tell are intelligent and full of insight. That’s what makes my humor universal.”